Haier in collaboration with SW Network unveils an AI-led festive film
The film aligns with Haier’s futuristic brand philosophy that by using AI-led filmmaking Haier showcases how technology can enhance storytelling rather than overshadowing it
Marketing Moments
This Christmas, Haier, in collaboration with SW Network has unveiled an AI-led festive film that gently reminds viewers of a simple truth: when you believe in the magic of Christmas, it always finds its way to you.
Rooted in warmth, wonder, and optimism, the film tells an enchanting story through an unexpected protagonist, a humble Christmas cookie. What begins as a small, ordinary moment soon turns into a magical journey that transcends species, spaces, and worlds.
The film opens inside a cozy Christmas home, where a cookie is stolen by a playful squirrel, setting off a chain of magical events. The squirrel carries it to its own Christmas celebration on a tree branch, alive with festive cheer. From there, the cookie tumbles into the ocean, where it becomes part of an underwater Christmas party, carried by a fish and then joyfully passed along by a dolphin leaping across the waves.
In a seamless transition between worlds, the dolphin tosses the cookie to a bird in mid-air. The bird flies back to the city and gently delivers the cookie to the very children who had wished for it, bringing the story full circle, and turning belief into reality.
Through its visually rich, AI-powered storytelling, Haier’s film celebrates how the magic of Christmas touches every life, not just humans, but all living beings, lifting spirits and spreading joy in ways both big and small. The narrative reinforces the idea that Christmas magic isn’t loud or dramatic; it’s quiet, hopeful, and often arrives when you least expect it.
The film also subtly aligns with Haier’s futuristic brand philosophy. By using AI-led filmmaking to bring this imaginative world to life, Haier showcases how technology can be a force for emotion, creativity, and human connection, enhancing storytelling rather than overshadowing it.
With its gentle pacing, magical realism, and hopeful message, Haier’s Christmas film serves as a reminder that the season’s magic doesn’t discriminate. It flows freely, across land, sea, sky, and hearts, finding its way to those who believe.
