OnePlus Enlists Six Ambassadors for “Power On. Limits Off” 15R Campaign

OnePlus has expanded its celebrity roster by onboarding six brand ambassadors across sport, music, gaming, motorsport and entertainment, signalling a broad-based push as it prepares to launch the OnePlus 15R smartphone and OnePlus Pad Go 2 in India. The new faces include cricketers Jasprit Bumrah and Smriti Mandhana, esports creator Jonathan Gaming, singer Armaan Malik, racing driver Kush Maini, and young actor Nitanshi Goel.

All six will feature in a six-part advertising film series under OnePlus’ latest campaign, “Power On. Limits Off,”which begins rolling out this month. Rather than the typical high-energy product showcase, the campaign focuses on the personal journeys behind performance  the resilience, discipline and reinvention that accompany success across different fields.The films explore quieter, more reflective moments: recovery from injury, pressure before stepping onto a big stage, dealing with public criticism, and the mental reset that comes with constant reinvention. Each story is designed to draw parallels between these human experiences and OnePlus’ positioning around sustained, everyday performance rather than one-off peak moments.

The campaign has been conceptualised internally by OnePlus’ creative team and produced by Finnish production house Kameron, known for its cinematic visual style. Collectively, the series aims to connect OnePlus’ “Never Settle”philosophy to real-world persistence, adaptability and emotional strength across disciplines  from competitive sport and esports to music, film and international racing.Jasprit Bumrah, one of India’s most recognisable sporting figures, described the collaboration as aligned with his own outlook on growth, saying that pushing limits is built on consistency, work ethic and an everyday commitment to improvement rather than big gestures.Singer Armaan Malik echoed a similar sentiment, noting that the campaign reflects a mindset of choosing creative growth over comfort and continually challenging personal boundaries  a philosophy he says resonates both in his career and with the technology brand’s performance narrative.

The multi-ambassador approach reflects OnePlus’ intent to expand its brand reach beyond conventional smartphone advertising by tapping into diverse passion communities  including gamers, motorsport fans and Gen Z entertainment audiences  alongside mainstream sports followers.The campaign coincides with the brand’s 12th year of operations in India, marking a continued focus on building local cultural relevance as competition intensifies in the premium and upper mid-range smartphone segment.