ACKO launches AI-generated OOH campaign

ACKO has unveiled an AI-generated Out-of-Home (OOH) campaign in Bangalore, Mumbai, Delhi, and Hyderabad.

The campaign’s AI-generated visuals based on messages, such as “SAVINGS SO FINE, YOU’LL BE ON CLOUD NINE. SAVE UP TO ?36,000 ON CAR INSURANCE” and “EVEN THEY KNOW THE SECRET NOW, 100% HOSPITAL BILL PAYMENT,” exemplify ACKO’s creative application of AI in marketing.

Speaking about the first-ever-industry-move, Ashish Mishra, Chief Marketing Officer, ACKO, said, “Happy to usher in this new era. Using AI for creativity has been a fascinating journey and this is just the start. Kudos to the team at FCB Group for helping bring this vision to life.

"At ACKO, we’ve always believed in pushing the boundaries of innovation in creative communication, and our latest outdoor media campaign is a testament to that. By leveraging AI, we’ve reimagined how brands can engage with audiences in the physical world—creating hyper-relevant, dynamic, and visually compelling creatives at scale” said Prateek Malpani, Head of Brand, ACKO.

Commenting about how the campaign was conceptualized, Sonam Gautam, Head of Design and ECD of FCB Group India, “It’s rare to meet a client bold enough to say, ‘Go crazy.’ But Ashish did—no limits, no filters, no safe ideas, no half-measures—just pure creative chaos. So we went all in. We created a campaign that doesn’t just stand out—it kicks the door down. This is what happens when fearless human imagination collides with AI’s limitless potential.”

Kartikeya Tiwari, Creative Digital Partner of FCB Group India, added, “They say AI is the death of human creativity. You couldn’t be more wrong. AI creativity needs to be guided by human creativity to make real magic. Every time we thought we had something provocative, Ashish would provoke us to go bolder. When every crazy idea is greeted with a ‘nice, but go bolder’ you know you’ve found the right partners. This is perhaps India’s first mainstream campaign using AI outdoors at such scale. We at the FCB Group India are delighted to partner with the brave minds at Acko who invite creativity to the high table.”