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Meta has named Arun Srinivas as its new Managing Director and Head for India, effective July 1, 2025. Srinivas, who joined Meta in 2020 and most recently led its Ads Business in India, steps into this role at a time when the company’s presence in the Indian market is significant and evolving.
Srinivas’s career spans more than two decades across consumer goods and technology sectors. He graduated from the University of Madras and completed his management education at IIM Calcutta. His early professional years were spent at Reebok India, where he worked in product management, regional sales, and marketing.
He then moved to Hindustan Unilever, where he spent over 15 years managing categories such as Beverages, Skin Care & Makeup, and Foods, with responsibilities extending across India, Pakistan, Sri Lanka, and Bangladesh. In these roles, Srinivas gained experience in managing teams and product portfolios in the fast-moving consumer goods sector.
After his time at Unilever, Srinivas worked with WestBridge Capital, focusing on the consumer vertical and supporting the growth of portfolio companies in the beauty and retail sectors. He then joined Ola as Chief Operating Officer and Global Chief Marketing Officer, overseeing the India business and leading the company’s entry into the London market.
At Meta, Srinivas initially led the Global Business Group in India before taking charge of the Ads Business.
During his tenure, Meta India’s advertising revenue reached ?22,730 crore in FY24, a 24% increase over the previous year. The company’s net profit for the year was ?505 crore. Srinivas has worked on strengthening Meta’s relationships with brands, agencies, and businesses of various sizes.
Srinivas has identified artificial intelligence as a central element of Meta’s strategy. He has noted that Meta’s open-source Llama language models have been widely adopted, including by Indian companies such as Zomato and Dream11 for customer service and content creation. This focus on AI is reflected in Meta’s advertising and user engagement efforts.
The digital marketing environment in India is undergoing rapid change, with digital ad spending projected to reach ?62,045 crore in 2025. Meta’s flagship platforms (Facebook, Instagram, and WhatsApp) are a part of this shift. Instagram Reels now account for more than 60% of time spent on the platform, and video content is a major component of user engagement. There has also been an increase in creator-led advertising, with more collaborations between brands and influencers.
WhatsApp is another area of focus for Meta India. Srinivas has supported the integration of business messaging solutions on the platform, enabling brands to connect with consumers, manage orders, and handle payments within the app. This approach is changing how businesses interact with their customers.
In his new role, Srinivas will continue to report to Sandhya Devanathan, Vice President and Head of India and Southeast Asia at Meta. His responsibilities include aligning Meta’s business, innovation, and revenue strategies to serve partners and clients in India and to support the company’s growth in a competitive market. Meta’s platforms have a large user base in India, which is now reportedly the company’s largest market for both Facebook and WhatsApp.
Srinivas’s appointment comes as India’s digital economy continues to expand, influenced by developments in AI, video, and the creator economy. His experience in consumer goods, technology, and digital platforms is expected to inform Meta’s approach in India.
Outside of work, Srinivas is interested in running and playing the keyboard. As he takes on this new position, he will be responsible for guiding Meta’s operations and strategy in one of the company’s key markets.
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