FundsIndia launches ‘Market ka Sach’ with FundsIndia Research
‘Market ka Sach’ is a mythbuster video series that aims to bring truth, clarity and discipline to investing
Marketing Moments
Online investment platform, FundsIndia launched ‘Market ka Sach with FundsIndia Research’, an investor-education initiative that dismantles some of India’s most misleading and deeply entrenched money myths. The MythBuster video series draws on real behavioural patterns, long-term market evidence, and expert analysis to help viewers separate facts from noise in an increasingly cluttered financial landscape.
The series challenges popular misconceptions that often lead investors astray, from chasing the highest returns to normalising lifestyle EMIs and relying on stock tips, influencers, or FOMO-driven decisions. Each episode distills complex ideas into simple, relatable insights, showing viewers how everyday habits and emotional triggers can quietly undermine wealth creation.
By spotlighting the importance of disciplined investing, continuous SIPs, periodic reviews, rebalancing, and mindful behaviour, the campaign emphasises that genuine financial progress comes from long-term consistency, not impulsive reactions or the sheer consumption of finance content. With straightforward storytelling and research-backed guidance, ‘Market ka Sach with FundsIndia Research’ equips investors to make smarter, more confident decisions.
Speaking about the initiative, Akshay Sapru, Group CEO, FundsIndia, said, “Market ka Sach with FundsIndia Research reflects our larger vision of enabling Indians to invest with clarity, confidence, and a long-term perspective. In an environment where short-term opinions and hype often shape market narratives, investors need insights grounded in data, macroeconomic context, and rigorous research. This initiative is designed to cut through misinformation, decode market cycles, and simplify complex investment concepts, helping investors build disciplined habits and make informed decisions aligned with India’s evolving economic landscape and their long-term financial goals.”
The campaign has been done in partnership with CNBC TV18. Bringing together CNBC-TV18’s market expertise and FundsIndia’s research-led approach, the campaign translates real-life scenarios, reels, WhatsApp forwards, and FOMO moments into powerful learning cues. By turning everyday behaviours into teachable insights, the series encourages investors to rise above emotional biases and stay aligned with sound financial planning.
