With a bold new statement – “We’ll earn your media business by growing your real business” - Zee Entertainment Enterprises Ltd. (ZEEL) has successfully kickstarted its multi-city marquee event – R.I.S.E – with a spectacular inaugural edition in Mumbai on July 11 .
Conceptualised as a flagship initiative, R.I.S.E stands for Results | Integration | Strategy | Engagement. Through the initiative, ZEE aims to earn trust through value-first storytelling and giving businesses tools that convert media into measurable growth. It’s designed as a powerful platform to unite India’s marketing, media, and investment communities. The platform brings together a diverse mix of visionary brand builders, senior marketers, retail clients, venture capitalists, new-age digital businesses, and small business entities who are all looking to scale, disrupt, and grow in today’s evolving market landscape.
The event featured immersive experiences and thought-provoking sessions, offering deep insights into how Zee is helping consumer brands grow through its full-spectrum advertising ecosystem. This includes Zee’s 41 broadcast channels, Z5 (OTT), YouTube network, social platforms, regional IPs, and a nationwide influencer network—all seamlessly integrated to deliver ultimate business solutions at scale.
Strengthening this offering is Zee’s tech-first approach, which focuses on combining content creation with emerging technologies to identify value-driven opportunities, enhance targeting, and deliver improved consumer experiences to enable brands to convert storytelling into measurable outcomes.
Speaking on the launch, Ashish Sehgal, Chief Growth Officer, Zee Entertainment Enterprises Ltd., said: “Zee is the only platform that offers a full-funnel ecosystem, spanning from awareness to action and from mass to hyperlocal reach, with a philosophy that we are here to sell “Growth”. We have brought all our platforms together – broadcast, OTT, Digital video, Influencers, Music, Ground- so that every rupee spent is scalable & smart.”
Speakers from across the marketing, retail, and investment ecosystem participated in sessions that covered topics such as building brand equity in volatile markets, connecting VCs with growth-stage consumer brands, and scaling regional footprints with integrated media solutions.
Following the successful inauguration in Mumbai, R.I.S.E will continue its journey to Delhi, Bengaluru, Chennai and Kolkata, furthering its mission to empower and support brands across key growth markets.
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