Madison Media Infinity wins Media AOR of Samsonite India

Madison Media Infinity has won the Media AOR for Samsonite India.

The agency will be responsible for both traditional and digital media mandate, which includes TV, Print, Radio, Cinema, Outdoor and Digital.

Speaking about the agency’s appointment, Anushree Tainwala, Vice President, Marketing, Samsonite India, commented, “Samsonite has always been at the forefront of creating high-quality, durable luggage & travel accessories with a strong focus on innovation, continually adapting to evolving consumer needs. This strategic partnership with Madison, known for their impactful & integrated media strategies, is a perfect match to further propel our brand’s leadership in the market. With a shared commitment to innovation and excellence, Madison’s expertise will play a key role in our vision to make Samsonite brands the preferred travel companion in India.”

Commenting on this win, Abhik Banerjee, COO, Madison Media Infinity, said, “We are excited to partner with Samsonite India and look forward to driving impactful media strategies across both traditional and digital platforms to strengthen their brand presence."