.jpg)
The Bharatiya Janata Party (BJP) and Congress have secured spots in the Pitch Madison Advertising Report Top 50 Advertisers list, following the heightened advertising activity during the 2024 Lok Sabha election period.
Collectively, the two political powerhouses are estimated to have spent between Rs 850-1000 crore on advertising across various platforms to strengthen their voter engagement and outreach strategies, reveals the Pitch Madison Advertising Report 2025.
With nearly Rs 400-550 crore publicity expenditure last year, BJP ranks at the 23rd place, while the opposition Congress ranks at 40 in the PMAR list.
This surge in spending reflects a growing reliance on digital and mass media campaigns to sway voters. Both the parties are big believers in OOH as well, spending over 20-25 percent of their budget on hoardings, the report noted.
Based on Google's Ad Transparency data, e4m had earlier reported how BJP had alone allocated Rs. 100 crore for Google ads in 2024. Of this, over Rs 40 crore have been spent in the month of May only (up to May 20) just ahead of polling, amid speculations that the party may not be able to win as many seats as it had originally aimed for.
The main opposition party Indian National Congress (INC) has also ramped up spending on digital advertising.
Earlier, ranking fourth after DAVP, the party is now ranked second, after BJP, with Rs 39 crore expenditure. It spent nearly Rs 12 crore in the month of May.
Political advertising’s prominence in the Top 50 list underscores the evolving nature of Indian electioneering,where high-impact, multi-platform campaigns now play a pivotal role in political strategy
To download the full Pitch Madison Advertising Report 2025, click here:
https://e4mevents.com/pitch-madison-advertising-report-2025/download-report#downloadReport
.jpg)
