exchange4media has learnt that L&K Saatchi and Saatchi has been awarded Dunkin’ India’s creative account. It was won after a multi-agency pitch called in Delhi, LKSS will be managing both, mainline and digital duties of the brand. It will be handled out of the agency’s Gurgaon office.

Paritosh Srivastava, CEO of L&K Saatchi and Saatchi has confirmed the development to exchange4media, even as we have written to the brand for a response.

Dunkin’ is a 72-year-old US-based chain. Formerly known as Dunkin Donuts, it dropped the word Donuts from its brand identity in 2019, with an intent to focus more on beverages.  The company, however, continues to sell its signature donuts and other food and bakery items. Jubilant Food Limited operates the Dunkin’ outlets across India. It had launched its first store in New Delhi in 2012, marking more than 10 years of the brand in the country.

Some of the notable competitors of Dunkin’ in the country are Starbucks, Blue Tokai, Barista and other newer ones include UK-based Pret A Manger and Canadian coffee chain Tim Hortons.