CARS24 mounts wrecked cars on billboards in anti–drunk driving campaign in New York

This New Year, CARS24 is transforming city billboards into stark reminders of the consequences of drunk driving, using real wrecked cars to bring the aftermath of reckless decisions into everyday commuting spaces across Delhi, Gurugram and Pune.

Launched on December 29, the initiative confronts the public with the harsh reality of drunk driving by mounting genuine damaged vehicles—rather than stylised visuals or dramatized imagery—on billboards across Delhi NCR and Pune. By placing real wreckage in familiar public settings, the campaign prioritises authenticity over spectacle, creating moments of reflection that linger long after the first glance.

Commenting on the initiative, Gajendra Jangid, Co-Founder and Group CMO, CARS24, said, “As a company built around mobility, we know that every decision behind the wheel matters. ‘Drink and Drive’ is not just about awareness; it’s about accountability. If this initiative makes even one person pause, put the keys down and choose safety over convenience, it has served its purpose.”