Shah Rukh Khan, Alia Bhatt and Ranbir Kapoor feature in Rungta Steel’s latest commercial

Rungta Steel has unveiled its latest television commercial (TVC), featuring Shah Rukh Khan, Alia Bhatt and Ranbir Kapoor in a high-energy film that underscores the unmatched durability and reliability of Rungta Steel TMT Bars. Blending humour with star power, the campaign reinforces a clear brand message: the importance of a strong, dependable foundation in every home.

Set inside a bustling household, the TVC captures moments of playful chaos, where everyday elements appear on the verge of giving way—except for one constant. Amid the laughter and commotion, the narrative subtly draws attention to a pillar that remains firmly in place.

That steadfast pillar serves as a metaphor for the real-world performance of Rungta Steel TMT Bars, engineered to remain unwavering even under extreme stress. As Ranbir Kapoor’s fiery antics shake the room, Alia Bhatt scrambles to manage the mayhem and Shah Rukh Khan plays the calm anchor, the house seems close to collapse—yet the pillar stands untouched. Shaking counters and trembling chimneys only further highlight its resilience, mirroring the strength built into every Rungta Steel bar.

Commenting on the launch, Arvind Kumar, Joint Vice President – Sales & Marketing (TMT, Wire Rod & Cement), Rungta Mines Ltd, said, “With this TVC, we wanted to convey that while everyday life is unpredictable, the strength and reliability of your home should never be in question. Shah Rukh Khan, Alia Bhatt and Ranbir Kapoor bring this idea to life with ease, making the message instantly relatable. Rungta Steel TMT Bars are engineered for exceptional durability and safety, ensuring structures stand strong for generations. This campaign reaffirms our commitment to delivering ‘ekdum solid’ strength to homes across India.”