Rajkummar Rao Teams Up With Traya to Reframe the Hair Loss Conversation

Actor Rajkummar Rao has reunited with hair health brand Traya for their third collaboration, continuing a campaign that challenges how hair loss is commonly discussed in India. Instead of talking about surface-level fixes or cosmetic shortcuts, the new film draws attention to a less glamorous truth: lasting hair growth depends on what is happening inside the body, not just on what is done to the scalp. The narrative opens with a man confidently showing off his fresh hair transplant, visibly relieved until Rao steps in mid-frame and delivers the central message: “Transplant ke baad bhi baal ho sakte hai zero, kyuki hair loss andar ka problem hai.” The moment lands as both blunt and relatable, cutting through the widespread belief that surgical fixes automatically equal permanent solutions. The film makes the point clear  without addressing nutrition, hormones, gut health, stress, and other internal factors; even transplants can fail to deliver long-term results.

Speaking inside the campaign context, Rajkummar Rao says, “I love collaborating with Traya, the insights they bring and myths they break through their ads is simply amazing.” He adds that working with brands willing to bring honesty into emotionally sensitive conversations matters to him because “this campaign brings clarity to something so personal.” Traya’s co-founder Saloni Anand frames the collaboration within the brand’s larger objective, noting directly within the narrative: “Hair loss needs deeper health conversations. Fixing internal health is the only way to get truly sustainable results, not quick fixes or just hair transplants.” She further adds that having Rao return as the face of the campaign works naturally since “our shared values keep the message relatable and effective.”

The film’s storytelling stays deliberately simple, choosing everyday realism over dramatic storytelling to strengthen credibility. It reinforces Traya’s core positioning as a hair health tech brand built on a combination of Ayurveda, dermatology, and nutrition, with treatment plans designed after individual hair tests that analyse lifestyle factors such as sleep, digestion, stress, and overall hormonal balance. The brand emphasises doctor-led, customised protocols rather than standardised product routines, a distinction that moves its communication away from traditional haircare advertising.

With over 1.2 million customers having undergone Traya’s assessment-led treatment journey, the brand continues to shape its role as a challenger in the hair loss category rejecting miracle cures in favour of clinical transparency. Even its onboarding process is selective, turning away advanced-stage baldness cases unlikely to benefit, highlighting a “results-first” rather than sales-first approach. The campaign is currently live in Hindi, Marathi, and Gujarati, with Bengali and Odia versions set to release in the next phase  expanding its reach at a time when conversations around wellness, body image, and realistic expectations are increasingly central to consumer dialogue.