Brand to leverage its innovation equity to recruit new consumers looking for differentiated experience Chupa Chups has dialed up the fun with the launch of Chupa Chups Mix’Up – India’s first ever dual colour, dual flavour lollipop! Chupa Chups had earlier broken through the category codes with another innovation combining two formats – lollipops and bubble gums (Chupa Chups Gum Filled Lollipop). The new ‘Mix-Up’ variant will reinforce the image of Chupa Chups as an Innovative, young brand, especially for those who seek a full candy lollipop with a differentiated experience. Chupa Chups Mix’Up comes in two delightful flavour combinations: Mango + Orange flavor; and Watermelon + Pineapple Flavor. Developed using state-of-the-art technology, the lollipops have been fortified with fruit juice content & Vitamin C that promises a juicy experience to the consumer. The distinctive orange - red, and yellow – green colour combinations make the lollipop a feast for the eyes as well as for the tongue! Commenting on the new extension, Mr. Rajesh Ramakrishnan – Managing Director, Perfetti Van Melle India said, “We are delighted to expand the Chupa Chups portfolio with the launch of Mix’Up. The category benefits from innovative product extensions like this. Chupa Chups Mix’Up that will not only help us recruit new consumers who are looking for differentiated offerings but also help in retaining interest from brand loyalists who have more to look forward to. With Chupa Chups we continue to explore newer, never-tried-before formats to maintain the brand’s growth while up-aging and premiumizing the category.” The new launch is supported by a TVC building on the brand promise of forever fun among target audience. . The TVC shows a bunch of teenage friends having fun by effortlessly mixing the real and virtual worlds - overlaying pictures and videos on their phones onto everyday real life situations, leading to outcomes that are hilarious for them and the viewers. All this is inspired by the fruity blast of Chupa Chups, which always espouses the philosophy of ‘Karte Raho, Fun Fana Fun Fun’.