The company aims to achieve INR 500cr revenue in overall Fans category by 2023 Luminous Power Technologies, a powerful and trustworthy brand with a wide range of innovative products in the power backup, home electrical and residential solar space, today introduced its biggest series of energy efficient star rated premium designer fans in India. This industry first energy efficient designer fans range will help save ~40% of energy compared to standard ceiling fans.Luminous Power Technologies, a powerful and trustworthy brand with a wide range of innovative products in the power backup, home electrical and residential solar space, today introduced its biggest series of energy efficient star rated premium designer fans in India. This industry first energy efficient designer fans range will help save ~40% of energy compared to standard ceiling fans. According to Luminous Power Technologies, fans are responsible for around 25% of the electricity consumption of a household, making its consumption higher than that of other home appliances including ACs and Geysers. These exclusive and biggest ‘Energy Efficient’ series with a 3- and 5-Star rating constitutes 10 premium designer fans that also includes seven designer fans from existing Signature Collection launched by Luminous in 2018. The Signature collection that caters to the premium category, has been growing rapidly for the last two years with the total designer fans sales well on the way to contribute 25% of overall fan business of the company. Luminous is expecting 15% of ceiling fan revenue in 2021 to come from the Energy Saving fans range.Exclusive Energy Efficient star rated premium designer fan range• New York Chelsea• New York Hudson• New York Richmond• Jaipur Tamra• Jaipur Ghoomar• Jaipur Sanganeri• London Mayfair• Propelaire• Raptor• Deltoid In addition to the Signature Collection fans being introduced in the Energy Efficient designer series, Luminous Power Technologies has launched two new fans in the range– New York Chelsea and Jaipur Tamra. Each fan is designed and developed in a way that it symbolizes the essence of premiumness, luxury and rich heritage across the globe combined with efficiency. For example, the Jaipur range epitomizes the rich culture and vibrant history of the illustrious city of Jaipur with its opulent and extravagant designs. Commenting on the launch of the new range Mr. Jitendra Agrawal, Senior VP, Luminous Power Technologies,  said “In the light of government’s push for energy conservation, we are happy to launch our range of designer Energy Efficient fans which are smart, modern, energy-efficient and environment friendly. The new range is not only aesthetically appealing but also economical. Given India is a big market for fans and a huge population is driving the consumption of fans, the energy efficient fans will help in saving a lot of energy along with electricity cost.  The newly launched designer fans India can save upto 100 MWh electricity every day and more than 100 crores cumulative in electricity cost over the lifetime” He further added “Luminous aims to achieve INR 500 crore revenue in the overall fans category by 2023. And we believe that over the next 2 years, 65% of the overall category volume will shift to energy rated fans as they are more budget friendly with an individual being able to save upto INR 1250 annually on a 3 star rated fan as compared to INR 1500 for a 5 star rated fan. Maharashtra  is an integral market for us and in the coming year we expect 150% increase in demand for designer fans which are also Energy Efficient from this region alone. With an aim to gain 5% market share in the fans category in the next 2 years, we are further strengthening our distribution network in India”