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The e4m Prime Time Awards honoured the most outstanding achievements in television advertising, marketing, and content creation. The 11th edition of the awards was held at a star-studded ceremony in Mumbai. The wide range of categories of e4m Prime Time Awards reflected the evolving dynamics of TV advertising. The dazzling awards night saw the presence of brand leaders, leading advertising agencies, media planners, and marketers who came under one roof to celebrate creative brilliance.
The big awards of the night were bagged by Madison Media and UltraTech Cement Limited. While Madison Media was named ‘Media Agency of the Year’, UltraTech Cement Limited took home the ‘Advertiser of the Year’ honour. This prestigious event celebrated the exceptional creativity, strategy, and innovation demonstrated by brands and agencies across the TV ecosystem.
Taking about the metal tally, Madison Media bagged 13 metals which included 2 golds, 5 silver and 6 bronze metals across categories and UltraTech Cement Ltd took home 8 metals including 4 golds and 4 silver metals. On winning the honour, Sam Balsara, Chairman, Madison World, expressed happiness and said, “It’s wonderful to get this accolade. This award is a testimony to all the hard work that all of us at Madison have put in. All the best to everyone”.
Among the other winners that won the highest metals were ZEEL with 23 metals including 2 golds, 14 silver metals and 7 bronze metals, Shemaroo Entertainment Ltd with 9 metals including 2 golds, 4 silver and 3 bronze metals and Havas Play - Havas Media Network India with 8 metals including 6 silver and 2 bronze metals.
With television continuing to be a powerful medium for mass communication, the awards aimed to recognise those who successfully harnessed its reach and influence to deliver compelling campaigns. This year’s edition saw a diverse range of entries that pushed the boundaries of conventional advertising, reflecting the evolving trends in viewer engagement and brand storytelling.
The 11th edition of the e4m Prime Time Awards featured new marketing, entertainment & talent categories and an opportunity to showcase the best work where agencies, brands, production houses and individuals were awarded for their best works across a wide range of categories. The winners were decided across five main categories and 60 sub-categories.
The Jury Chair for e4m Prime Time Awards was Jayen Mehta, Managing Director, Gujarat Co-operative Milk Marketing Federation Ltd, Amul. The other jury members and the selection board included eminent figures from the advertising and marketing ecosystem. The jury, comprising seasoned industry professionals, evaluated the submissions on parameters such as originality, execution, and effectiveness.
Here’s the complete list of winners:
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