WPP Media appointed to spearhead Orient Electric’s integrated media strategy

WPP Media has been appointed to lead the integrated media strategy for Orient Electric Limited, overseeing planning and buying across both offline and digital channels.

The partnership brings together creative media thinking and data-driven performance to expand Orient Electric’s reach, elevate brand storytelling, and drive growth across its diverse portfolio spanning fans, lighting, home appliances, switches, switchgear and wires.

WPP Media will spearhead full-funnel strategy and execution, designing connected consumer journeys that seamlessly link brand discovery with purchase intent. By uniting creativity, data intelligence and platform expertise, the agency aims to deliver media experiences that convert awareness into action and engagement into measurable growth.

“Our focus is on accelerating Orient Electric’s growth through media strategies that blend creative storytelling with data-led performance,” said Anika Agarwal, Chief Marketing and Customer Experience Officer, Orient Electric Limited. “Our collaboration with WPP Media is about building a connected media ecosystem that links innovation with customer experience. Every interaction is an opportunity to create meaningful engagement, strengthen brand affinity and unlock scalable impact across markets.”

Navin Khemka, President, Client Solutions, WPP Media South Asia, added, “Creativity delivers its greatest impact when seamlessly integrated with performance strategy. Through this partnership, we will combine media and storytelling to reimagine how Orient Electric connects with consumers in their everyday lives. By aligning integrated strategy with data-driven precision and creative insight, our focus is on driving relevance, unlocking growth and building long-term brand and business value in an increasingly competitive marketplace.”

This partnership underscores WPP Media’s role in helping forward-looking brands in the electronics and smart-living space move beyond traditional media boundaries—enhancing visibility, driving commerce and building stronger customer connections in an increasingly connected world.