PUMA appoints Nadia Kokni as Vice President of Global Brand Marketing

PUMA has appointed Nadia Kokni as Vice President, Global Brand Marketing, effective January 1, 2026. She succeeds Richard Teyssier, who is leaving the company to pursue new opportunities.

In her new role, Kokni will join PUMA’s global leadership team and report directly to Chief Brand Officer Maria Valdes. She will lead the brand marketing strategy, creative direction, integrated marketing, and global communications, as PUMA accelerates its global brand ambitions and strengthens storytelling around its product icons and innovation pipeline.

Kokni brings extensive international experience in shaping and transforming leading global brands across sports, fashion, and lifestyle sectors. She has held senior leadership roles at JD Sports, H&M, adidas, Tommy Hilfiger, and most recently at Hugo Boss, where as Senior Vice President of Global Marketing & Communications she drove large-scale brand transformation and digital acceleration.

“Nadia is a world-class marketing leader with a proven ability to build modern global brands through strategic clarity, creative excellence, and cultural relevance,” said Maria Valdes, Chief Brand Officer at PUMA. “Her appointment comes at a pivotal moment for PUMA as we bring product creation and storytelling closer together. Nadia’s leadership will strengthen our product narratives, elevate brand heat, and deepen consumer connections worldwide.”

Kokni’s appointment follows PUMA’s recent decision to unify Brand Marketing, Product, Creative Direction, Innovation, and Go-To-Market under a single global organisation led by Maria Valdes.

“I’m thrilled to join PUMA at such an exciting moment for the brand,” said Kokni. “With its powerful heritage and clear opportunity to lead at the intersection of sports, culture, and performance, I look forward to working with Maria and the global teams to deliver bold, meaningful storytelling that inspires consumers and drives PUMA’s next phase of growth.”