#SunoSabkiKaroMulti, a captivating new initiative by ICICI Prudential Mutual Fund, illustrates the dilemma investors face amidst a deluge of information and a multitude of voices offering investment guidance. In today’s day and age, when information is available at the click of a button or the swipe of a phone screen, everyone seems to have an opinion on money saving, wealth building or investment opportunities.
As the old adage goes, a little knowledge is a dangerous thing – so it is with the variety of half-baked information that seems to be proliferating on social media or in one’s social circle. The straightforward message of this campaign ‘#SunoSabkiKaroMulti’, with its catchy hashtag, is to cut through the confusion of these opinions and voices – and protect the investors from pulling out their hair when it comes to these complex investment decisions.
In this latest investor education campaign, ICICI Prudential Mutual Fund educates investors about the benefits of Multi-Asset Allocation Fund. This campaign aims to simplify the complexities of investment and promote diversification as a key strategy for wealth creation. Designed to demystify the complexities of investment and promote diversification, this campaign aims to relieve investors from the stress and confusion that comes with choosing the right investment solution.
Through its investor education campaign, ICICI Prudential Mutual Fund seeks to address the challenges faced by investors when choosing an investment solution. This “Get advantage of a 3-in-1 fund” campaign aims to alleviate confusion, stress, and indecision by emphasizing the importance of Multi-Asset Allocation Funds as a simplified investment solution. By investing in a single fund that covers three asset classes simultaneously, investors can benefit from diversification without the hassle of managing multiple investments.
By advocating for Multi-Asset Allocation Funds, which offer exposure to equity, debt, and commodities within a single investment, the campaign provides a convenient solution for portfolio diversification. Each asset class plays a distinct role in balancing the investor portfolio, with equity offering potential wealth creation, gold acting as a hedge against inflation, and debt providing stability.
The campaign will be rolled out across various platforms, including television, digital channels, OTT platforms and leading newspapers, to reach a wide audience. From TV commercials aired on news channels to targeted social media campaigns on platforms like YouTube, Facebook, and Twitter, ICICI Prudential Mutual Fund is committed to reaching maximum people and fostering awareness about the advantages of the “3-in-1” Multi-Asset Allocation Fund.
This initiative underscores the company's commitment to investor education and empowerment, helping individuals make informed financial decisions and build resilient portfolios for the long term.
As the old adage goes, a little knowledge is a dangerous thing – so it is with the variety of half-baked information that seems to be proliferating on social media or in one’s social circle. The straightforward message of this campaign ‘#SunoSabkiKaroMulti’, with its catchy hashtag, is to cut through the confusion of these opinions and voices – and protect the investors from pulling out their hair when it comes to these complex investment decisions.
In this latest investor education campaign, ICICI Prudential Mutual Fund educates investors about the benefits of Multi-Asset Allocation Fund. This campaign aims to simplify the complexities of investment and promote diversification as a key strategy for wealth creation. Designed to demystify the complexities of investment and promote diversification, this campaign aims to relieve investors from the stress and confusion that comes with choosing the right investment solution.
Through its investor education campaign, ICICI Prudential Mutual Fund seeks to address the challenges faced by investors when choosing an investment solution. This “Get advantage of a 3-in-1 fund” campaign aims to alleviate confusion, stress, and indecision by emphasizing the importance of Multi-Asset Allocation Funds as a simplified investment solution. By investing in a single fund that covers three asset classes simultaneously, investors can benefit from diversification without the hassle of managing multiple investments.
By advocating for Multi-Asset Allocation Funds, which offer exposure to equity, debt, and commodities within a single investment, the campaign provides a convenient solution for portfolio diversification. Each asset class plays a distinct role in balancing the investor portfolio, with equity offering potential wealth creation, gold acting as a hedge against inflation, and debt providing stability.
The campaign will be rolled out across various platforms, including television, digital channels, OTT platforms and leading newspapers, to reach a wide audience. From TV commercials aired on news channels to targeted social media campaigns on platforms like YouTube, Facebook, and Twitter, ICICI Prudential Mutual Fund is committed to reaching maximum people and fostering awareness about the advantages of the “3-in-1” Multi-Asset Allocation Fund.
This initiative underscores the company's commitment to investor education and empowerment, helping individuals make informed financial decisions and build resilient portfolios for the long term.
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