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While influencer earnings are widely discussed, the revenue generated by marketing agencies remains a mystery.
As of 2025, independent influencer marketing agencies in India have significantly expanded their footprint in the A&M sector.
According to an EY report, the influencer marketing size in India is projected to reach Rs 3,375 crore by 2026.
The industry is expected to grow at a CAGR of 18%. This growth is driven by over 6,900 agencies operating nationwide, reflecting the increasing demand for influencer-driven campaigns, according to the experts.
DOT Media Founders: Shubham Singhal, Vaibhav Pathak, and Om Singh Thakur
Dot Media Shubham Singhal in an exclusive interview with exchange4media, revealed, "In the past year, our business has seen tremendous growth, reaching Rs 100 crore in revenue. Dot now holds a strong position in the influencer marketing space, having worked with over 750+ unique clients, including brands like Yas Island, Zee5 Global, MTR Foods, T20, T-Series, and boAt.”
According to him, Dot Media generates 70% of its revenue from influencer marketing, including brand collaborations and music promotions. The remaining 30% comes from meme marketing, content production, and other digital services. To expand its global footprint, Dot recently launched a vertical, ‘Desi Videshi,’ focusing on NRI creators.
The company handles 160+ diverse range of influencers and celebrities, including Karan Kundra, Ronit Ashra, Sakshi Keswani, Aatman Desai, Namrita Kaur, Drew Hicks, and Dhiraj Sanap.
Another listed influencer marketing agency, Monk Entertainment (Monk-E), co-founded by YouTuber Ranveer Allahbadia and Viraj Sheth, has posted impressive financial growth, inching closer to the Rs 100 crore revenue milestone. According to media reports, the agency recorded Rs 97.8 crore in revenue for FY 2023-24, reflecting a 2.2% growth from the previous year.
Despite Allahbadia facing backlash over his controversial recent remarks on the India's Got Latent show, Monk-E continues to thrive, reporting a 59% year-on-year increase in profit at Rs 7.23 crore. The company primarily earns through talent management, video production, and influencer marketing, with 86.6% of its revenue coming from India.
Monk-E maintained operational efficiency, spending Re 0.94 to earn Re 1, while recording an EBITDA margin of 7.86% and a ROCE of 35.4%.
Financially, the company held Rs 28.46 crore in current assets, including Rs 5.5 crore in cash and bank balances, ensuring stability despite increased spending.
According to Shudeep Majumdar, Co-founder & CEO Zefmo, this isn’t the case for all the agencies “most midsized agencies here manage to generate revenues between Rs 2-10 crore annually. A significant chunk of this - around 70-80% - comes from brand partnerships.” The rest are made from our creative endeavours and innovative services, which keep us agile and responsive to the ever-changing market dynamics.
OnO Creators, founded in 2022 by Ritik Jain and Akhil Gupta, has quickly carved out a niche in the finance sector, surpassing a Rs 100 crore valuation with monthly revenues exceeding Rs 5 crore, last year. The agency's success is attributed to its data-driven approach and strong influencer network, particularly in BFSI (Banking, Financial Services, and Insurance) campaigns.
Chtrbox, one of India’s oldest influencer marketing firms, recorded its highest-ever monthly revenue of over Rs 7 crore in October 2023, largely driven by Diwali campaigns and increased brand spending on social media promotions. Similarly, Iplix Media, founded in 2019, has expanded its workforce to over 60 employees and is on track to hit Rs 100 crore in revenue by the end of the financial year, riding on its successful collaborations with top content creators.
Mad Influence, known for its strong roster of entertainment influencers, has been generating Rs 50 crore in annual revenue, while Influencer.in, a performance-driven agency, manages campaigns worth Rs 30 crore yearly. With influencer marketing budgets increasing, these agencies are at the forefront of reshaping digital advertising in India.
Krisneil Peres, Co-Founder and CVO at Fame Keeda weighs in, agencies vary widely based on their scale and client base. Small agencies generate anywhere between Rs 3 crore to Rs 50 crore annually, with brand partnerships contributing 60-80% of their revenue. Mid-sized agencies earn between Rs 50 crore and Rs 200 crore, with a more substantial 70-85% share coming from brand collaborations.
According to him, "Larger agencies and global networks surpass the Rs 200-crore mark, diversifying their revenue with a mix of brand retainers, programmatic influencer campaigns, and affiliate marketing. As the industry moves toward the projected Rs 2,200 crore valuation by 2025, full-service agencies, AI-driven influencer platforms, and talent management companies are leading in revenue generation. Agencies that offer end-to-end solutions, influencer discovery, campaign automation, and performance tracking are in high demand, ensuring steady growth."
Major marketing and advertising giants are launching dedicated subsidiaries to capture the high-value influencer segment. For example, Havas Group has introduced Ykone, Group M has rolled out GOAT, and Publicis Group has established Influential. These specialized arms aim to target key influencers and large brands, reinforcing the industry's shift toward strategic, niche-focused digital engagement.
“As any agency grows, the challenges grow with it. Rising costs and regulatory landscapes are constant hurdles, but it's the pursuit of measurable, impactful results that keeps us on our toes,” sums up Shudeep Majumdar.
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