Amazon has appointed Krishan Bhatia as Vice-President of global video advertising, media networks have reported.

Krishan Bhatia will oversee market strategy and sales.

He will report to Alan Moss, VP - Global Ad Sales.

As per reports, the development was announced via an internal mail.

Prior to this, Bhatia was associated with NBC Universal for 13 years. His last position at the media company was as President & Chief Business Officer of Global Advertisings and Partnerships.

He was also on the Board of Directors of IAB.