Marketing Moments

Govt hasn’t upped ad spends in last 5 years: Anurag Thakur

As per figures shared by the I&B minister in the Rajya Sabha, the government has spent Rs 154.07 cr on advertising in the current FY; the total expenditure for the last five years stands at Rs 3723 cr

by Team PITCH
December 16, 2022

Govt hasn’t upped ad spends in last 5 years: Anurag Thakur

The government has spent over Rs 3723 crore on advertisements in the last five years, I&B minister Anurag Thakur informed the Rajya Sabha on Thursday.

He also mentioned that there has been no increase in this expenditure in this period.

Thakur shared year-wise details of expenses incurred by the Central Bureau of Communication (CBC) on publicity and advertisements of policies and programmes.

For the current financial year (till December 9), the expenditure stood at Rs 154.07 crore. Last year (2021-22), the figure was Rs 264.78 crore. In 2020-21, the government’s ad expenses were Rs 349.09 crore whereas in the previous year it was Rs 627.67 crore. As per Thakur’s data, the government had spent Rs 1106.88 crore in FY 2018-19 and Rs 1220.89 crore in 2017-18.

With regards to advertising in Print, the minister said Jagran Prakashan got the highest share of advertising money at Rs 5.67 crore in 2022-23. The Times of India Group, which had the highest share for the last four years (except 2019-20), received Rs 5.45 crore from the CBC, followed by The Hindustan Times Group (Rs 5.16 crore), The Daily Amar Ujala (Rs 3.52 crore) and Rajasthan Patrika (Rs 1.87 crore).

The data for advertisement incurred on TV ads reveals that at Rs 3.30 crore ZEEL received the highest share of the government’s ad spends in 2022-23 (as on December 8). While Zee Media Corporation took away Rs 2.03 crore, Sun TV Network got Rs 1.78 crore, followed by TV18 Broadcast Ltd. at Rs 1.74 crore and Associated Broadcasting at Rs 1.63 crore.