More than 6100 brands advertised on television in the first quarter of 2023 with top 10 brands contributing 11 % share of television ad volume, says the latest report on television advertising by TAM AdEx, which monitors more than 600 TV Channels.

According to the ‘Television Advertising Quarterly Report Jan-Mar 2023’, in comparison to the previous two years, Jan-Mar'23 witnessed 4% decline in Ad Volumes. Also, Ad Volumes during Jan-Mar’22 witnessed de-growth of 1% compared to Jan-Mar’21 .

The report said that over 6180 brands advertised during Jan-Mar’23 and 7 out of the top 10 brands belonged to Reckitt Benckiser.

The top 10 brands which contributed to 11 % of TV Ad volumes, are Harpic Power Plus 10x Max Clean, Dettol Antiseptic Liquid, Lizol All In 1, Dettol Skincare Soap, Harpic Bathroom Cleaner, Dettol Toilet Soaps, Thums Up, Maaza, Jiocinema App and Moov Strong Spray.

As pe the report, there were over 3900 advertisers during this period with Hindustan Unilever retaining 1st position. It was the leading advertiser with 15 % share of ad volumes.

Reckitt Benckiser (India) and Procter & Gamble maintained there last year’s rankings at two and three, respectively.

Other advertisers among top 10 were Godrej Consumer Products, Cadburys India, Coca Cola India, ITC, Pepsi Co, Britannia Industries and Colgate Palmolive India.

Food & Beverages was the leading sector and retained its 1st position with 25% in Jan-Mar’23. The top 10 advertising sectors together added 89% share of Ad volumes in Jan-Mar 2023. Banking/Finance/Investment sector entered the top 10 list during this period.

Apart from the above, the other advertising sectors, among the top 10 were Personal Care/Personal Hygiene, Services, Household Products, Personal Healthcare, Hair Care, Laundry, Auto, Building, Industrial & Land Materials/ Equipment.

As per the report, over 185 Top Growing Categories witnessed positive growth. Home Insecticides witnessed the highest increase in Ad secondages with growth of 3.3 times followed by Pan Masala with 2.6 times growth during Jan-Mar’23 compared to Jan-Mar’22.

The report also talked about the top channel genres in Jan-Mar 2023 and general entertainment channels (GEC) and News had 55 % share of ad volumes.

During Jan-Mar’23, GEC overtook News as the most popular channel genre in terms of advertising with 30 % share of ad volumes, said the report.