Malhotra served stints at brands such as Nykaa, Levi Strauss & Co, MakeMyTrip.com, and MSLGROUP India etc. in the past Hitesh Malhotra, former CMO, Lenskart has joined Reliance Industries as CMO, Beauty and Luxury. Malhotra had joined Lenskart in November 2020. Prior to Lenskart, Malhotra was the Chief Marketing Officer at Nykaa for over five years. Malhotra has a rich brand experience of over 15 years and has served stints at brands such as Levi Strauss & Co, MakeMyTrip.com, and MSLGROUP India etc.