Piyush Patkie joins KidZania India as Head (West) – Strategic Brand Partnerships

KidZania, a interactive and experiential learning for children, has appointed Piyush Patkie as Head (West) – Strategic Brand Partnerships. In this role, Piyush will oversee the brand partnerships and revenue functions, focusing on building innovative collaborations with brands, driving sponsorship growth, and developing engaging experiential marketing initiatives that connect meaningfully with both children and parents.

With more than 15 years of experience in the media and entertainment industry, Piyush brings deep expertise in brand strategy, integrated sales, sponsorship management, and digital innovation. She has previously worked with top organizations such as Zee Entertainment Enterprises, Network18, and Radio Mirchi, where she played a pivotal role in executing large-scale branded content projects, IP sponsorships, and 360° marketing campaigns, as noted in the press release.

Speaking on the appointment, Tarandeep Singh Sekhon, Chief Business Officer, KidZania India, said: “We are excited to welcome Piyush to the KidZania leadership team. Her rich experience and solution-driven approach make her an ideal fit to drive our brand partnerships agenda forward. With her expertise, we look forward to unlocking new growth avenues and strengthening KidZania’s positioning as a unique experiential platform for brands.”

Expressing her excitement, Piyush Patkie, Head (West) – Strategic Brand Partnerships, KidZania India, shared: “I’m thrilled to join KidZania at such an exciting juncture. As a brand that seamlessly blends learning with fun, it offers incredible opportunities for innovative and meaningful brand integrations. Transitioning from a rich background in media, I’m eager to leverage my experience in brand storytelling and partnerships to build impactful collaborations that create value for our partners while delivering memorable experiences for children and families.”