Ritika Raj STORY
Ritika Raj

Senior Correspondent

ritika.raj@exchange4media.com

@Ritweetika

Senior Correspondent at exchange4media group

BrandTalk
'Partnerships With Large-Decibel Events Allow Us To Offer 'Money Can't...

Khushnooma Kapadia, VP - of Marketing, South Asia, Marriott International talks about Bonvoy’s partnership with Ed Sheeran's Tour, Marriott’s broader....

By Ritika Raj

BrandTalk
‘Himalaya Wellness Brand Has Always Ranked High On Trust Factor’:...

Hariharan, Marketing Director - Personal Care & Hygiene, Himalaya Wellness talks about the shift in the marketing message, expanding reach....

By Ritika Raj

BrandTalk
‘Don't want to dish out irrelevant solutions to non-existent problems’

K Ganapathy Subramaniam, VP & Head of Marketing, LT Foods, shares insights behind the recent campaign around DAAWAT Biryani Kits,....

By Ritika Raj

BrandTalk
‘Brands Are Like People; They Have To Have A Personality’:...

Jain, Marketing Director at Lenovo India, unveils the insights behind the new launch, the brand's focus on marketing, its vision....

By Ritika Raj

BrandTalk
At TTK Prestige's core lies innovation: Anil Gurnani

Anil Gurnani, Chief Sales & Marketing Officer, TTK Prestige, spoke to e4m about the brand's journey, marketing strategies, future vision....

By Ritika Raj

BrandTalk
Is Zeenat Aman's Authentic Storytelling Rewriting Branding & Engagement Rules?

Industry Experts weigh in on whether authenticity, relevance, and cultural resonance are the new formula for successfully capturing young audiences

By Ritika Raj

BrandTalk
Vikram Sakhuja implores advertisers to reject measurement generated by media...

At the Pitch Madison Advertising Report 2024 launch, Vikram Sakhuja, Partner & CEO, Madison Media & OOH, spoke about television....

By Ritika Raj

BrandTalk
‘We Want To Make Self-Care Accessible And Integral Part of...

Keerthana Ramakrishnan, Chief Marketing Officer, 82°E talks about the first year of being in business, marketing and distribution strategy, plans....

By Ritika Raj

BrandTalk
This Valentine’s Day Self-Love Shines, But Cupid Still Flies

From the unthinkable, like a time-travel vessel to the repetitive cliches in love, here is a round-up of V-Day Campaigns....

By Ritika Raj

BrandTalk
Gods Join the Ad Game: Brands Craft Campaigns For Ayodhya...

From Fragrant Paths to Delicious Samples, Brands Are Trying To Build Spiritual Connections With Consumers

By Ritika Raj

BrandTalk
‘Our Wedding Business Has Grown By 200% From 2019 And...

Mittal, Regional VP, India & Southwest Asia, Hyatt talks about 'Perfectly Yours 2.0', personalized wedding experiences, changing consumer trends. thriving....

By Ritika Raj

BrandTalk
'Our Vision Is To Be More Than Just A Brand...

Tewari, Chief Category & Operations Officer, Modenik Lifestyle talks about Enamor's new campaign, transforming bridal couture, digitally-driven marketing, product innovation,....

By Ritika Raj

BrandTalk
“We Are Expecting To Close FY24 At A 10% Growth...

Rajesh Mathew Kurian, Director & Marketing Head, Walkaroo International shares insights on promoting active lifestyles, Content & OOH strategy, plans....

By Ritika Raj

BrandTalk
“We Want To Be A Finacial Partner Rather Than Just...

Naidu, CMO, moneyview talks about the brand segment, the evolving fintech sector, initiatives for building trust, upcoming initiatives from the....

By Ritika Raj

BrandTalk
Future Forward: Navigating the Marketing Revolution of 2024

AI, Personalization, Segmentation, and Sustainability – Industry Experts Steer Into a New Era of Consumer Connection; AI to Take Centre....

By Ritika Raj