Moving Walls Group goes global, announces leadership additions

Moving Walls has announced the appointment of Manson Chan in China and Nick Coston in the USA.

Manson and Nick bring a wealth of experience and expertise to Moving Walls' global operations, which are now positioned to accelerate Global OOH media Inbound and Outbound campaigns from China and the USA.

"I am thrilled to introduce Moving Walls' best-in-class solution in China," Manson Chan remarked. "Global Brands want accountability and automation to execute Campaigns in China, and at the same time, many Chinese brands are going global. Moving Walls’ solution brings agility to meet both these requirements."

"Moving Walls is no stranger in the USA and has powered some leading publishers with their technology stack", says Nick Coston. "Besides strengthening and accelerating the digital transformation of the publisher ecosystem, it’s my role to facilitate global campaigns emerging from the USA and support the inbound from Global brands located outside the USA"

Founder and Group CEO Srikanth Ramachandran expressed confidence in the trend towards Global Campaigns. "These appointments come at a time when Moving Walls ran campaigns across six continents in a single month," stated Srikanth. "Moving Walls, through its publisher platform, LMX, has the strongest reach in APAC, MEA and LATAM markets and has exclusive connectivity to Mastrum, the largest OOH SSP in Japan. We now have unparalleled access in the USA and Europe to truly enable the most Global OOH (GLOOH) campaigns.”