Clothing brand Marks & Spencer India has initiated a creative pitch, as confirmed by multiple sources to e4m. Several agencies are believed to have participated in the pitch.

Previously, the brand has collaborated with Grey Group for a globally aligned campaign, notably for the 'Re-Think' campaign.

In 2018, Dentsu Isobar (now known as Dentsu Creative India) secured the digital mandate for the company. Notably, the agency was behind the 'StrapsThatRemind' campaign in 2021.

We reached out to the brand for comments but are yet to get a response.