Betterhalf has appointed Aseem Sharma as the company’s new Head of Growth and Marketing. As part of the appointment, he will be responsible for leading and scaling the company’s growth, capitalising on Betterhalf's market positioning to further accelerate the company’s expansion in the wedding services business.

Commenting on Aseem Sharma’s appointment, Pawan Gupta, Co-founder & CEO of Betterhalf said, “We’re thrilled to have Aseem onboard. His track record in the arena of Growth and Marketing is impressive, specialising in leading companies on an unprecedented growth trajectory. His domain knowledge and the intricate network that he brings to the table will further help us strengthen our position in the market, stimulating the company to expand its wedding services footprint across the country.”

On his appointment, Aseem Sharma commented, “I'm excited to join Betterhalf at such a pivotal moment. The wedding industry in India holds immense potential and is ready for a tech transition. My focus will be on deploying technology for innovative customer acquisition, driving product-led growth, and optimising operations efficiency to bolster Betterhalf's mission of offering personalised and stress-free weddings to its customers.”

Prior to his stint at Betterhalf, Aseem served at Navi as the Head of Growth and Head of Product for its lending vertical wherein he witnessed 0-1 (product-market fit building) and 1-10 (product scaling) and also drove monthly loan disbursals with a scale beyond Rs. 1000 Cr. per month. Furthermore, being an esteemed alumnus of IIT Delhi and IIM Calcutta, he has also worked with global enterprises like Flipkart.

Following Aseem’s appointment, Betterhalf is poised to expand its wedding services footprint across the country. As a pioneer in the enterprising wedding ecosystem, Betterhalf with Aseem’s expertise will focus on scaling profitability, targeting a growth trajectory of INR 1000 Cr wedding GOV by December 2024.