JioCinema has announced its new subscription offering, ‘JioCinema Premium’. The new plans, starting at Rs.29/month, will offer an ad-free experience delivered in up to 4K quality and off-line viewing options. Members can access Exclusive Series, Movies, Hollywood, Kids & TV entertainment, on any device, including Connected TVs, JioCinema stated in a release.

With a focus on multi-segment consumption across Indian households, a ‘Family’ plan was also announced at Rs.89/month which offers the additional benefit of 4 simultaneous screens access. Existing JioCinema Premium members will now enjoy all the additional benefits of the ‘Family’ plan at no extra cost.

Sports content including the ongoing Indian Premier League will continue to be available for Free as part of its Ad-Supported offering.

Speaking on the launch of JioCinema Premium, Kiran Mani, CEO, Viacom18 Digital said, “Creating and building an entertainment ecosystem with a product that is made for every Indian household, is not just a business strategy, but a vision to empower our country and users with an unmatched entertainment experience. JioCinema Premium aims to redefine the narrative of premium entertainment for every Indian while building a daily viewing habit.”

He further added, “The introduction of JioCinema Premium breaks the numerous cost and quality barriers that exist in accessing premium entertainment. With 4K streaming, best-in-class audio, offline viewing and no device restriction all at a customer-centric pricing is sure to democratise access to quality entertainment for all of India.”

JioCinema has also rolled out a high-decibel & much-appreciated campaign asking consumers, “Toh Aaj Kya Plan Hai?”. The campaign highlights the core benefits of JioCinema Premium while sarcastically showcasing the distress of today’s consumers when choosing their entertainment plan.