Hyundai Motor named ICC Premier Partner for six global tournaments
The partnership signals Hyundai Motor’s return to international cricket, building on its earlier collaboration with the ICC from 2011 to 2015
Pitch Feature
Hyundai Motor Company has entered into a global partnership with the International Cricket Council (ICC), becoming a Premier Partner for the ICC’s marquee tournaments from 2026 to 2027 for both Men's and Women's tournaments.
Under the agreement, Hyundai Motor will gain exclusive rights and marketing opportunities across the ICC’s international cricket calendar, including the Men’s Cricket World Cup 2027. As a Premier Partner, the company will be associated with iconic matchday moments such as the coin toss, enjoy prominent in-stadium branding, and curate customised fan engagement experiences.
Commenting on the partnership, José Muñoz, President and CEO, Hyundai Motor Company, said, “Cricket and Hyundai share a relentless drive for excellence and the resilience to overcome every challenge. We are honoured to partner with the ICC and connect with more than two billion passionate cricket fans worldwide. In key markets such as India, where cricket is deeply embedded in everyday life, this association allows us to build a stronger connection with our customers and communities. We look forward to creating memorable experiences at these iconic tournaments.”
Jay Shah, Chairman, ICC, added, “Cricket is one of the world’s most popular sports, with a fan base exceeding two billion, whose enthusiasm is especially visible during ICC’s flagship events. These global tournaments provide a powerful platform to engage fans through innovative digital and in-stadium integrations. We are delighted to welcome Hyundai as a Premier Partner and look forward to delivering exceptional events together. Hyundai’s long-standing support of sports globally makes this a strong and complementary partnership.”
The association marks Hyundai Motor’s return to international cricket, following its earlier collaboration with the ICC between 2011 and 2015, and further strengthens the brand’s presence in the global cricketing ecosystem.
Fans attending ICC events will experience Hyundai’s innovation-led approach through interactive fan zones, vehicle displays and digital engagement initiatives designed to enhance the overall matchday experience. The partnership covers prestigious ICC tournaments across multiple formats of the game, hosted in some of the world’s most passionate cricket-playing nations.
Announced at a ceremony held at the Narendra Modi Stadium in Ahmedabad, India, the partnership aligns with Hyundai Motor’s broader sports marketing strategy, which focuses on engaging with culturally significant sports across key regions. With cricket’s estimated global audience of over two billion, the sport offers a compelling platform for the brand to connect with a vast and highly engaged fan base.
Tarun Garg, Managing Director & CEO-designate, Hyundai Motor India Limited, said, “This partnership underscores Hyundai’s strong commitment to India and reflects the growing importance of the Indian market in Hyundai’s global strategy. We are excited about the cricketing action ahead and will activate this association through a comprehensive 360-degree communication approach spanning PR, digital, experiential platforms and our dealership network across the country.”
