Vicky Kaushal writes Zomato notifications in ‘Sam’ style

The campaign is part of the collaboration with the actor’s upcoming movie ‘Sam Bahadur’

by Team PITCH
Published - November 30, 2023
1 minute To Read
Vicky Kaushal writes Zomato notifications in ‘Sam’ style

Zomato has joined forces with actor Vicky Kaushal to pay a special tribute to India's first Field Marshal, Sam Manekshaw.

As part of the collaboration, Vicky Kaushal will be seen stepping into a different role for a day, crafting and sending orders on Zomato.  

In Zomato's latest ad film, Zomato users are greeted with notifications written by Vicky Kaushal himself. From creating personalized breakfast requests to exploring pizza preferences, such as the choice of pineapples as toppings, the actor embodies the commanding nature of his character. 

Creating a connection between the film and the Zomato platform, the actor also encourages people to watch "Sam Bahadur" in theatres.