India’s media and entertainment industry set to scale Rs30.7 trillion by 2027

India’s media and entertainment (M&E) sector is projected to grow significantly, with estimates suggesting the industry will expand to ?30.7 trillion by 2027. This forecast points to strong momentum across content, distribution and digital platforms as consumer demand continues to diversify and increase.

The projected scale reflects the rapid evolution of entertainment and media consumption in India. Traditional segments such as television and films remain important, while digital video, streaming services and digital advertising are powering much of the growth. These drivers are reshaping how audiences engage with content, and businesses across the value chain are adapting to capture new opportunities.

A major contributor to the anticipated expansion is the growing appetite for on-demand and personalised content, which has been fuelled by affordable internet access, rising smartphone adoption and expanding regional language offerings. As a result, content producers and technology platforms are investing heavily in both original programming and innovative formats to meet varied audience preferences.

Advertising revenue particularly in the digital space is also expected to play a significant role in driving the market’s upward trajectory. Marketers are increasingly allocating budgets toward performance-based and digital channels, reflecting a broader shift in media spend:

• Digital ads are gaining momentum as measurement tools become more sophisticated and ROI tracking improves.

• Streaming and OTT platforms are attracting both subscription and ad-supported business models, expanding monetisation options.

• Local language content is helping broaden reach into non-metro and regional markets, enhancing overall engagement.

While growth prospects remain strong, industry stakeholders also point to challenges such as evolving regulatory frameworks, competitive pressures and the need for sustainable monetisation models. Addressing these will be key to maintaining the sector’s growth trajectory.

In summary, the media and entertainment industry’s projected rise to ?30.7 trillion by 2027 underscores India’s position as a dynamic and rapidly developing market driven by digital transformation, diverse content ecosystems and shifting consumer behaviours.