Shah Rukh Khan is the face of Myntra's EORS

Under this association, Khan will be seen in a series of ad films

by Team PITCH
May 26, 2023

Shah Rukh Khan is the face of Myntra's EORS

Myntra has roped in Shah Rukh Khan as the face of the 18^th edition of Myntra’s End of Reason Sale (EORS), its marquee bi-annual fashion festival.

Under this association, Shah Rukh will be seen in a series of ad films. The brand campaign will be amplified extensively via multimedia channels leading up to and during EORS-18. Shah Rukh will also have extensive visibility on the app, to further garner the audience's attention.

Talking about the association with Shah Rukh Khan, Sunder Balasubramanian, CMO - Myntra, said, “We are thrilled to have Shah Rukh as the face of EORS-18, and are confident that this association is poised to undoubtedly elevate the event to new heights of glamour, style and excitement. SRK stands among the few iconic celebrities whose popularity knows no boundaries and transcends age groups. He is loved by all, which perfectly aligns with the essence of Myntra EORS - an inclusive fashion extravaganza that brings the best of fashion, beauty, and lifestyle within reach for people across the nation. With Shah Rukh Khan as the face of the 18th edition of EORS, we are confident that it will be an unforgettable celebration of fashion, creating waves of inspiration and captivating experiences for all.”

Speaking on the association, Shah Rukh Khan, said, “Fashion, for me, has always been a means of self-expression. It is a way to embrace one's unique style and create a statement that truly reflects your personality. I am excited to collaborate with the incredible team at Myntra and play my part in promoting an unforgettable experience for fashion enthusiasts across the country, as they gear up for EORS-18 which is India’s biggest shopping carnival.”

EORS-18, starting June 1.

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