Rafik El Noumeir new VP, Insights & Analytics - International Beverages at PepsiCo

Prior to his elevation, Rak El Noumeir held the role of Vice President Insights & Analytics, Africa, Middle East and South Asia Sector at the company

by Team PITCH
Published - July 14, 2025

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Rafik El Noumeir new VP, Insights & Analytics - International Beverages at PepsiCo

Rafik El Noumeir has been elevated to Vice President, Insights and Analytics - International Beverages at PepsiCo.

“I’m happy to share that I’m starting a new position as Vice President, Insights and Analytics - International Beverages at PepsiCo”, he stated in his LinkedIn post.

Rafik El Noumeir has been associated with PepsiCo for over 20 years. Prior to his elevation, Rafik El Noumeir held the role of Vice President Insights & Analytics, Africa, Middle East and South Asia Sector at the company.

With over 20 years of experience in the FMCG industry, Rafik is a seasoned leader in insights and analytics, driving growth and innovation for PepsiCo's brands and businesses across the Africa, Middle East and South Asia (AMESA) sector.

His expertise lies in establishing and leading global and regional teams, developing and executing commercial strategies, and harnessing data and technology to deliver impactful solutions.

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Rafik El Noumeir new VP, Insights & Analytics - International Beverages at PepsiCo

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