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SMART Bazaar has introduced a mixed reality experience where their brand ambassador Madhuri Dixit pops up in a life-sized 3D avatar across all touchpoints – Print, In-store and on Mobile in real time!
As customer’s walk in to a SMART Bazaar store, they are greeted with by a virtual celebrity, standing right in the middle of the store, brought to life through Mixed Reality.
The experience begins when users scan a QR code with their smartphone camera. Instantly, the celebrity avatar appears in 3D, speaking directly to the shopper and walking them through the top deals.
SMART Bazaar also converted their simple Print Jacket Ad into an interactive Mixed reality experience. The already offer loaded print ad revealed Secret Offers to its customers when one scans the QR code. On scanning, a virtual celebrity - #MadhuriDixit pops up with a message and reveals these special offers.
Not just that, through CTWA – Click to WhatsApp Ads the experience has also been extended through WhatsApp where the celebrity’s 3D avatar pops up on the mobile screen and engages with shoppers.
SMART Bazaar has Reimagined Retail experience as this is not just a tech showcase—it’s a marketing moment that combines celebrity influence, immersive storytelling, and smart retail engagement. At a time when attention is the new currency; SMART Bazaar has found a way to turn footfall into full-blown participation. For SMART Bazaar, it's a bold step in creating digitally enriched offline journeys, where shopping becomes more than a transaction - it becomes a memorable event.
This experience has been partnered with Flam, the AI-powered Mixed Reality (MR) no app platform.
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