Offers 4 distinct ‘Personas’ with customization packs to match diverse lifestyles  Tata Motors, India’s leading automobile brand, today unveiled India’s first sub-compact SUV, the Tata PUNCH. The latest addition to Tata Motor’s popular ‘New Forever’ range of cars and SUVs, the PUNCH reinforces the four core pillars that define all Tata SUVs- Stunning Design, Versatile and Engaging Performance, Roomy and Spacious Interiors, and Absolute Safety.Tata Motors, India’s leading automobile brand, today unveiled India’s first sub-compact SUV, the Tata PUNCH. The latest addition to Tata Motor’s popular ‘New Forever’ range of cars and SUVs, the PUNCH reinforces the four core pillars that define all Tata SUVs- Stunning Design, Versatile and Engaging Performance, Roomy and Spacious Interiors, and Absolute Safety. Available in 4 distinct personas with both Manual (MT) and Automatic (AMT) transmission options along with customisation packs to match your distinctive lifestyle, the Tata PUNCH offers the agility of a hatchback and all key capabilities of a true SUV. Customers can start booking their choice of the Tata PUNCH persona on the Tata Motors website and across its wide network of over 1,000 showrooms across the country for just Rs. 21,000/-. Rich innovations as industry ‘Firsts’ Ø India’s first Sub-Compact SUV, offers the agility of a hatch with the DNA of an SUVØ Advanced AMT with unique TractionPro Mode, enables a breezy drive through treacherous driving conditionsØ Brake Sway Control - detects the tendency of instability during abrupt braking before the ABS kicks in to avoid vehicle swaying from the driving pathØ Signature 90° opening doors - for easy ingress egressAdopting a new age, human centric approach that goes beyond the conventional industry practice of trims, the PUNCH is designed and made available in 4 distinct personas- Pure, Adventure, Accomplished and Creative, to cater to the varied lifestyle of its customers. In addition to the personas, customers can mark their PUNCH by choosing from 7 vibrant colours and further personalize it with the Rhythm and Dazzle customization packs, in tune with their lifestyle. Tata Motors Design Studios in India, UK, and Italy collaborated to develop this unique vehicle to herald the creation of an entirely new category - the sub-compact SUV, to address a growing customer need for a small in size but large in space SUV. Built on the proven and modern Agile Light Flexible Advanced (ALFA) Architecture, the PUNCH incorporate several industry first innovations to enhance both functionality and driving pleasure. Its tall stance, high ground clearance and commanding driving position provide an exhilarating driving experience even while navigating all the unexpected challenges that Indian roads offer. The class leading comfort, advanced infotainment and connectivity match the high expectations of the discerning Indian car-buyers.