Tasmayee Laha Roy

Nike flips its iconic “Just Do It”. The swoosh has shifted from a command to a question, and in that lies its boldest play yet....

According to legal experts, CCI may be probing media buying models for potential collusion, but proving cartelisation without explicit evidence remains a high bar

The move deepens P&G’s partnership with Starcom, reflecting the FMCG giant’s growing focus on platform-specific media strategies

In this deep dive, e4m explores how after years of being counted out, print media is seeing renewed advertiser interest, upward rate revisions, and deeper...

Recent regulatory action has prompted a closer look at agency practices, but many advertisers say they remain informed, in control, and focused on value—viewing the...

As per sources, Hero MotoCorp has shortlisted EssenceMediacom and Lodestar UM for the account

As per industry sources, Madison World might consider various partnership types, including minority stake investments from larger networks

COLORS Rishtey returns after a three-year hiatus

Prativa Mohapatra, Vice President and Managing Director at Adobe India, addresses the AI question and more as she speaks to e4m on the sidelines of...

JioStar has branded IPL 2025 as the ‘Year of the Advertisers,’ rolling out multiple initiatives to attract brands of all sizes

e4m spoke to Ishan Chatterjee, Chief Business Officer, Sports Revenue, SMB & Creator, JioStar as he sheds light on key initiatives, advertising opportunities, and market...

Visa’s Sujatha V Kumar, Head of Marketing, India and South Asia, speaks on the brand's new Infinite campaign, targeting affluent consumers with luxury experiences, premiumisation...

The inside story of mismanagement at MPEG-2 slot e-auction

Sanjay Agarwal, MD, Century Ply, shares his vision for the brand’s evolution, the next big marketing idea, what lies ahead for the company, and more

According to media buyers and planners, the formal rate card for IPL 2025 will be finalised after the Champions Trophy and Women’s Premier League

As consumer behaviour evolves, AI-powered tools like Google Gemini are reshaping search delivery. This shift is driving up Google’s CPL by up to 100%, say...

Ajay Gupte, CEO - South Asia, Wavemaker, discusses clients, their evolving needs, the focus on ROI, and of course, AI in this interview with e4m

Floating rate for TV spots (SD + HD) is Rs 18 lakh for a 10-sec slot; on Digital - IPL mobile ads have been priced...

The acquisition positions Omnicom and IPG to dominate multiple sectors with an unrivalled client portfolio that spans industries such as automotive, technology, FMCG and others

Previously, OMG managed only Tata Motors’ digital media, while IPG’s Lodestar handled TV and print

The company reported advertising and publicity expenses of Rs 363.95 crore for the quarter ended September 30, 2024

AdEx is expected to rebound in 2024, with a projected 12% growth to reach Rs 1.11 lakh crore, driven primarily by digital ad spending

New consultation paper signals TRAI’s intent to bring broadcasting under a unified telecom framework

Daily soaps, once a prime-time staple, are now witnessing shift of viewers to digital platforms. Is it time to revive GEC soaps?

As Kolkata reflects, big banners bank on authenticity this Durga Puja, reducing spends by up to 35%

Once a premium digital ad staple, YouTube’s masthead ads have now become a pricier, less exclusive option, with advertisers now questioning its ROI

Jamie Seltzer, Global EVP CSA and Mx Analytics, talks about launching CSA in India, the importance of data-driven marketing, plans for the India market and...

Last month, Livpure secured Rs 233 crore from M&G Investments and Ncubate Capital Partners to accelerate category expansion, product development, and market presence in the...

The agency has achieved a 30% CAGR over the past three years through strategic partnerships and acquisitions

Despite competition from OTT and private channels, Doordarshan is far from retiring, reaching millions of viewers with a mix of classic and new content

Govt is inviting bids for a contract to develop an AI-powered platform for translation, transcription, and localisation of government content

Lenskart’s media duties are currently with Starcom

Leading the charge among top spenders is Congress leader Deepender Singh Hooda, who invested Rs 27.6 lakh on 814 ads

As per industry estimates, 200-400 media professionals have been laid off across print, TV and digital newsrooms in the last 6 months alone

The slump is not just raising concerns about the fading charm of traditional Hindi content on TV but is also a worrying trend for advertisers,...

Ashwin Padmanabhan, Chief Operating Officer, South Asia, GroupM, shares his optimism for the Indian ad landscape, shifting dynamics between TV and digital and the role...

According to sources, while the account encompasses the entire media buying and selling mandate, the group has a strong focus on digital

SDCs may add a layer of accountability, but not much further, say experts, adding that the advertiser must bear the burden of honesty to the...

According to sources, the company is looking for a creative partner to complement their existing agency, Schbang

Disney Star this year onboarded 59 categories of advertisers and 90 brands

Industry experts tell us why the partnership between brands and UPI platforms is a win-win for both

Culture has gone virtual and so have the festivities. In 2020, more than 4 mn people discussed Diwali through 7.5 mn+ posts & comments on...

One of the key proposals of the amendment is to include broadcasters and DPOs in the purview of the act Amidst talks of a new...

As per data, jacket-full page was the preferred ad position in the print medium during 2020 Though print advertising suffered a massive setback during Covid-19...

Hindustan Unilever, Reckitt Benckiser India, Godrej Consumer Products, CGMMF (Amul) and Colgate Palmolive India were top advertisers in blackout and also during 3 preceding months...

According to WhatsApp, right now, they are focused on building new features to help businesses maximize the value of their service The debate on whether...

In the past few months, Indian language newspapers have taken the lead with growth in circulation, readership and advertising revenues Like most other industries, print...

Marketers haven’t been shy about spending on news channels in absence of ratings. As per TAM data, top 5 advertisers in the genre were common...

According to experts, the clean slate screams opportunity for brands. The move might be a part of a planned strategy, they said Deepika Padukone's mysterious...

After a whistleblower's disclosure, the company's FY19-20 consolidated financials were revised for all quarters Reported irregularities in HT’s radio business (Fever 104 FM) has brought...

News genre on TV saw 400-plus more advertisers during blackout compared to the period before that ‘No rating Thursdays’ seems to be working just fine...

Brands and experts say that they still rely on the news genre as it delivers the right audience in a cost-effective manner It has been...

Sapna Chadha, Senior Director of Marketing for SEA & India, Google, talks about YouTube’s first-ever regional language...

The biggest incentive for marketers to be on these platforms is growing access and reach. In October,...

In a chat with e4m, Pandey, CEO of ABP Network, discusses the brand's new focus areas, shift...

In a letter to BARC, NBF has said the decision to pause ratings without naming the specific channels under investigation has severely hurt the credibility...

The blackout actually turned out to be a sort of breather period in the endless cycles of chasing and flaunting TRPs for both big and...

Industry leaders say big events like Bihar and US elections, pent-up demand, improved consumer sentiment and festive spirit during the period helped push ad sales...

Ahead of the elections, as many as 30 dubious news portals have been operating from the state with unknown ownership and credibility issues If you...

Bhushan, Head of Global Marketing Solutions at Facebook India, talks about brands, special tools for marketers, importance of India market and more India is clearly...

As per analysts, the deal size in the present day would be anywhere above Rs 50 crore On the blocks for a long time now,...

As per the latest TAM AdEx data, Print had the highest number of advertisers between October and November both in 2019 and 2020 compared to...

The monetization strategies include banner ads, and those based on video and push notifications

Industry heads assert that contrary to apprehensions, the genre recorded better numbers this festive season than last year It was a divided house among broadcasters...

Zoom now supports Indian Rupee as a pricing option for users, says the platform’s Head of International and Partner Marketing Video calls have become a...

In a chat with e4m, Ojha, President - Sales & Marketing, says that the Hindi news channel is focusing on strategic tie-ups with OTT platforms...

Industry observers say political parties are pushing their digital campaigning budget by at least 30-40% just for Bengal With Bihar polls coming to an end,...

As per industry estimates, festive billings have seen close to 80%-100% recovery. Broadcasters are hoping that the...

In the first interaction since the rebranding, Bhalla, Group CMO, HT Media Ltd, talks about the feedback and tells us how the re-launch has helped...

Going aggressive on the spends, the party’s Bihar page even went to the extent of spending an upwards of Rs 5 lakhs on a single...

With MSMEs in FMCG, education, BFSI, real estate, retail, etc. being selective with their spends, news channels had to live off ads coming in from...

Zakka Jacob, Executive Editor, CNN-News18, talks about the revamp coinciding with the 'no BARC ratings' period, the channel’s primary focus areas and more A little...

As per the latest TAM AdEx data, the average ad volume per day saw a sharp increase of 5.7 times in August 2020 against the...

In a chat with e4m, Viraj Jit Singh, Head of Revenue at MX Player, gives us an insight into everything that makes the platform a...

In a conversation with e4m, Issac John, Business Head- Digital (South Asia), Discovery, spoke about the channel’s OTT platform, Discovery+ and the importance of vernacular...

While apps like ShareChat are already being used by FMCG, telecom, gaming and e-commerce sectors, others like Roposo and Chingari would surely enter the marketers’...

Thanks to the strong sentiments around the call for 'Make In India', some of these apps are seeing more downloads and greater interest from advertisers,...

The sheer reach and affordability of cable television has caught the attention of brands big and small during the COVID crisis For small businesses, cable...