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Industry experts tell us why the partnership between brands and UPI platforms is a win-win for both
Culture has gone virtual and so have the festivities. In 2020, more than 4 mn people discussed Diwali through 7.5....
One of the key proposals of the amendment is to include broadcasters and DPOs in the purview of the act....
As per data, jacket-full page was the preferred ad position in the print medium during 2020 Though print advertising suffered....
Hindustan Unilever, Reckitt Benckiser India, Godrej Consumer Products, CGMMF (Amul) and Colgate Palmolive India were top advertisers in blackout and....
According to WhatsApp, right now, they are focused on building new features to help businesses maximize the value of their....
In the past few months, Indian language newspapers have taken the lead with growth in circulation, readership and advertising revenues....
Marketers haven’t been shy about spending on news channels in absence of ratings. As per TAM data, top 5 advertisers....
According to experts, the clean slate screams opportunity for brands. The move might be a part of a planned strategy,....
After a whistleblower's disclosure, the company's FY19-20 consolidated financials were revised for all quarters Reported irregularities in HT’s radio business....
News genre on TV saw 400-plus more advertisers during blackout compared to the period before that ‘No rating Thursdays’ seems....
Brands and experts say that they still rely on the news genre as it delivers the right audience in a....
Sapna Chadha, Senior Director of Marketing for SEA & India, Google, talks....
The biggest incentive for marketers to be on these platforms is growing....
In a chat with e4m, Pandey, CEO of ABP Network, discusses the....
