Coach appoints Arjoon Bose as VP Marketing for EMEA and India
Before joining Coach, Arjoon Bose held the position of Global Chief Marketing & Digital Officer at Bel
On The Move
Arjoon Bose has been appointed Vice President, Marketing for Europe, the Middle East, Africa, and India at Coach, where he will lead the brand’s marketing strategy across key global markets.
Before joining Coach, Bose served as Global Chief Marketing & Digital Officer at Bel, driving brand and digital transformation initiatives across multiple regions. He also spent nine years at General Mills, rising to International Head of Creative & Growth Ideas and overseeing markets in Europe, Australia, Asia, and Latin America.
Reflecting on his new role, Bose wrote on LinkedIn:
"New Year, New gig! Tipping over into the world of fashion & retail as Vice President Marketing, Coach for Europe, Middle East, Africa & India."
He added:
"With a renewed approach to brand building driving our global momentum, I feel incredibly lucky for this opportunity to work with our talented teams to bring our legacy brand—America's Original House of Leather—to a new generation of consumers. Our focus will be on self-expression, guided by courage, creativity, and craftsmanship, and inspired by the spirit of possibility of our hometown, New York."
Bose began his career at L’Oréal, where he spent a decade developing his expertise in brand marketing and leadership.
