Axis Bank launches ‘Flashback’, an initiative for senior citizen customers

Axis Bank has rolled out 'Flashback,' a campaign specifically designed for the Bank's senior citizen customers. As part of this unique initiative, Axis Bank will host exclusive screenings of classical movies for its elderly customers. Through this initiative, the Bank aims to engage and connect with its senior customers, offering them the joy of watching timeless films from the ‘60s and ‘70s. This year, Flashback will showcase films in regional languages such as Kannada, Telugu, Malayalam, and Tamil in the respective states, fostering a deeper cultural connection with local audiences.

These movies will be screened across 21 cities including Delhi-NCR, Mumbai, Pune, Ahmedabad, Kolkata, Bangalore, Chennai, Hyderabad, Ludhiana, Jaipur, Lucknow, Chandigarh, Patna, Ranchi, Vadodara, Indore, Nagpur, Surat, Ernakulam, Mangalore and Coimbatore. The Bank has partnered with PVR, Senco, Vibes, and Marzi for screening all-time favourite movies such as Amar Akbar Anthony (Hindi), Chupke Chupke (Hindi), Gandhada Gudi (Kannada), Mayabazaar (Telugu), and Manichitrathazhu (Malayalam) and Muthal Mariyathai (Tamil).

 Anoop Manohar, Chief Marketing Officer, Axis Bank, said, “At Axis Bank, we strongly believe in building and nurturing relationships that go far beyond financial transactions. Staying true to our brand philosophy of ‘Dil Se Open’, Flashback reflects our commitment to engaging with our customers with warmth and gratitude for the trust they have placed in us over the years. With this initiative, we aim to strengthen these bonds and celebrate the journey we have shared with them. By rekindling fond memories through timeless classics, we hope to create a nostalgic and delightful experience for our senior citizen customers, transporting them back in time.”