It’s pouring campaigns, and we’re here to wade through the puddles of creativity, umbrellas optional! From brands trying to dance in the monsoon with peppy jigs to those accidentally slipping on their own taglines, this week’s ads gave us everything: drama, drizzle, and a few damp squibs.
The chai’s hotter, the pakoras crispier, and so is our appetite for dissecting brand films that claim to “soak up your blues” but sometimes just leave us wetter. Whether it’s influencers twirling awkwardly under rain-soaked mango trees, or voiceovers whispering sweet nothings about “new beginnings,” the advertising forecast is partly clever, partly cringe. So grab your cup of ginger tea, settle by the window, and let’s decide together: who made a splash, and who just got washed away?
Karan Johar × Lego
Filmmaker Karan Johar teams up with LEGO India in a playful Instagram Reel, blending his trademark wit with colourful LEGO builds. The ad taps into nostalgia and creativity, aiming to connect with families and young adults alike. A fun concept, but feels slightly scripted, so partially a hit.
https://www.instagram.com/reel/DLaFFw0IAQY/?igsh=bzR3d28zaWQ0aGo=
Ghar Soap ad
That ad spotlights Deepak Kalal and Poonam Pandey collaborating on a commercial for Ghar Soap. It appears to be a quirky, attention-grabbing ad leveraging their flamboyant personalities to promote the soap brand, likely aiming for viral appeal. It’s a hit if the goal is grabbing eyeballs and sparking buzz, since their offbeat pairing ensures attention.
https://www.instagram.com/reel/DLZOqAONIqw/?igsh=eXZjZ3FnM2EycDRy
Maybelline Teddy Tint × Nykaa
Srishti Garg and RJ Karishma come together in a lively Nykaa reel for Maybelline, showcasing vibrant makeup looks and playful chemistry. Their banter and bright visuals aim to capture attention and highlight the brand’s youthful appeal. Its a miss cause it feels more scripted than spontaneous, slightly diluting the genuine charm.
https://www.instagram.com/reel/DLeZsQTt5Iv/?igsh=eGszY3E2bmQ5aHNi
The Rebel Kid × Taco Bell
Apoorva Mukhija, aka The Rebel Kid, stars in Taco Bell’s Instagram reel, infusing it with her playful, Gen Z vibe. Her lively expressions. Baddie vibes and relatable humour make the brand’s Boss Burrito irresistibly fun. It’s a definite hit, effortlessly capturing attention and delivering Taco Bell’s message with authenticity and youthful flair.
https://www.instagram.com/reel/DLkhGKPzdZY/?igsh=MTBsaGltNnZreXBodw==
TPCODL Jagannath Yatra ad
A promotional ad by TPCODL highlighting the Jagannath Yatra, the grand Rath Yatra festival in Odisha. It showcases vibrant chariot visuals, devotional music, and crowd scenes to encourage participation and awareness of the spiritual event. It captures cultural pride but lacks brand storytelling flair. Close miss.
https://www.instagram.com/reel/DLafsd4pKot/?igsh=ZTFlMXh0Ymd3NGlz
AI+ Smartphones Ad
Abhishek Banerjee fronts the debut TVC for AI+ smartphones, Pulse and Nova 5G, highlighting India-first innovation, native AI, and robust data privacy. The ad’s straightforward, no-gimmick approach positions the brand as honest and practical. While clear and relatable, it misses a spark of storytelling that could’ve made it truly unforgettable, still passes for a subtle hit.
Joyalukkas ad
This Hindi ad announces the biggest jewellery sale of the year, offering a flat 50% off on making charges until July 13. With dazzling shots of rings, necklaces, and bracelets set to a lively jingle, it creates festive urgency, drawing shoppers eager to celebrate special moments with sparkling, affordable elegance. Jewel hit.
Agoda's 'Mr Vacaywala'
These Agoda ads, starring Ayushmann Khurrana as “Mr Vacaywala,” spotlight everyday stress, like burnout and mindless snacking, before whisking viewers off to joyful, affordable getaways. With the catchy line “Escape the stress, see the world for less,” they cleverly link mental wellness to travel, making the promise of easy, budget friendly holidays both relatable and irresistibly appealing. It's a hit.
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