Digital marketing agency and content studio The Content Lab has appointed Karthik Krishnan as Executive Creative Director.

With more than a decade of copywriting experience in the advertising world, Karthik has handled digital and social media responsibilities for Vodafone India, during the Zoozoos era.

Most recently, since 2020, he led creative for brands like Cadbury Dairy Milk Silk, Cadbury Bournville and Marico's Set Wet. He's always been a keen storyteller across formats as evidenced in his 12+ years of experience, which includes an integrated agency in Ogilvy, digital-centric agencies as well as a content platform.

“From crafting format-agnostic stories to having a deep understanding of the audience I serve them to, I’m glad to be a digital native thriving in an integrated world,” says Karthik. “I personally resonate with the creative freedom offered by an independent venture, where transparency and willingness to try new things come together to encourage professional growth. I am thrilled to be a part of The Content Lab’s growth story,” he adds.

Vaibhav Mehta, Founder and CEO of The Content Lab, underscores the enthusiasm about Karthik’s addition to the team, stating, "Karthik will help shape our future as a fully integrated agency and content studio. We look forward to doing some exceptional work with him on board, as he not only leads the creative vision of the company but also guides and inspires the younger talent to greater accomplishments."