Sonam Saini STORY
Marketing Moments
JioCinema signs 6 sponsors for IPL 2024

HDFC PayZapp, Dalmia Cement, SBI, Britannia, Parle Hide & Seek and Charged By Thums Up are the sponsors that came....

By Sonam Saini

Marketing Moments
TRAI to issue consultation paper on broadcast policy soon: Anil...

At FICCI Frames, the TRAI chairman shared that the regulator has completed pre-conversation to identify the focus area and is....

By Sonam Saini

Marketing Moments
TV neither dead nor going to die: Anil Kumar Lahoti

TRAI Chairman Anil Kumar Lahoti, in a fireside chat with Tata Play CEO Harit Nagpal, said mobile is not replacing....

By Sonam Saini

Marketing Moments
Importance of telecom in dynamic broadcast environment can't be ignored:...

Speaking at the 24th edition of FICCI Frames, Gaurav Dwivedi, CEO of Prasar Bharati, said there is a need for....

By Sonam Saini

Marketing Moments
Reliance-Disney merger a threat to Google-Meta duopoly?

Post the merger of Viacom18 and Disney Star, the new company is expected to command more than 40% of TV....

By Sonam Saini

Marketing Moments
Disney Star-Viacom18 merger's next crucial step: Adherence to legal process

Reliance Industries and The Walt Disney Company said the media undertaking of Viacom18 will be merged into Star India Private....

By Sonam Saini

Marketing Moments
FreeDish: Why Hindi news channels paid nearly 17% more for...

As per industry experts, the absence of the Big 4 broadcasters, the DTH platform's reach and the upcoming general elections....

By Sonam Saini

Marketing Moments
DD FreeDish Auction: Hindi movies, News & Hindi GEC highest-paid...

Manoranjan Grand paid the highest price, Rs 21.25 crore, for a slot on the platform

By Sonam Saini

Marketing Moments
Will Sun TV shine in the competitive Hindi GEC FTA?

Since Sun TV will debut in the Hindi-speaking market, it makes perfect sense for the network to launch the GEC....

By Sonam Saini

Marketing Moments
DD FreeDish auction: 13 slots sold, Rs 217 crore earned...

The total number of slots sold in the last six days has reached 59 and the total revenue earned so....

By Sonam Saini

Marketing Moments
Rs 125 crore added to DD’s kitty at the end...

Overall, Prasar Bharati has earned Rs 645 crore from 34 channels in the auction so far

By Sonam Saini

Marketing Moments
Will start-ups make a comeback in AdEx in 2024?

Experts say while the percentage of start-up spends may not be higher or similar compared to earlier times, it still....

By Sonam Saini

Marketing Moments
FreeDish MPEG-2 auction: News channels shell out Rs 12 cr...

Compared to last year’s Rs 100.35 crore, six news channels have secured slots for a total of Rs 112.25 crore;....

By Sonam Saini

Marketing Moments
TV subs revenue down 4% in FY 2022-2023: TRAI

According to TRAI’s annual report, advertisement revenue recorded marginal increase of 1.6%

By Sonam Saini

Marketing Moments
FreeDish MPEG-2 auction: DD rakes in Rs 42 crore with...

Both slots have been secured by Manoranjan TV Group for its general entertainment channels - Manoranjan Grand and Manoranjan TV

By Sonam Saini