Sonam Saini STORY
Marketing Moments
Free Dish Auction Day 4: News channels defy boycott call,...

Prasar Bharati collected Rs 116.9 crore from the sale of seven slots

By Sonam Saini

Marketing Moments
Free Dish Auction: Prasar Bharati collects Rs 291 cr in...

At Rs 24 crore, Zee Anmol Cinema buys the most expensive movie genre slot ever

By Sonam Saini

Marketing Moments
Will HBO make an impact with OTT launch in India?

The plan to launch its own OTT platform, industry sources say, could be one of the reasons for Warner Bros....

By Sonam Saini

Marketing Moments
TV industry records 25% ad revenue growth for FY21-22

With a growth of 5%, the sector has been valued at Rs 72,000 crore, states the TRAI’s annual report for....

By Sonam Saini

Marketing Moments
NTO 3.0: Broadcasters send notice to cable operators on price...

The notice has been sent to AIDCF members who have decided not to raise channel pricing till a case in....

By Sonam Saini

Marketing Moments
Disney to lay off 7,000 staffers

Disney+ Hotstar subscriber count falls by 3.8 million over previous quarter

By Sonam Saini

Marketing Moments
Will funding winter freeze start-up ad spending in 2023?

Most of these brands have already started to cut their marketing budgets. According to TAM Media data, the indexed avg....

By Sonam Saini

Marketing Moments
Want to take IPL beyond the barriers of affordability, access...

In an interview with exchange4media, Anil Jayaraj, CEO of Viacom18 Sports, stated they will ensure the IPL telecast gives advertisers....

By Naziya Alvi Rahman Sonam Saini

Marketing Moments
Will NTO 3.0 come into effect tomorrow?

Experts believe the amended order is unlikely to be implemented tomorrow because a case against it is pending in the....

By Sonam Saini

Marketing Moments
Repeat telecast? Big broadcasters may return to DD FreeDish

Industry sources say Disney Star, ZEEL, Culver Max Entertainment and Viacom18 plan to bid for the DD FreeDish slots for....

By Sonam Saini

Marketing Moments
Women’s IPL media rights: A game well begun

Industry experts say at Rs 7 crore a match, it is a good deal for Viacom18, and if well marketed,....

By Sonam Saini

Marketing Moments
2023 to be a growth story for print

Industry leaders predict the print sector will see a growth spurt in 2023 as advertisers return to the medium; stabilising....

By Sonam Saini

Marketing Moments
pDOOH to lead the way for outdoor advertising this year

Industry leaders say 2023 will be the year for the outdoor medium - along with the expansion of OOH media....

By Sonam Saini

Marketing Moments
IPL Auction Live: Broadcaster, streaming partner set to make big...

While Star Sports is reportedly seeking Rs 35-40 lakh for a co-presenting sponsor slot, JioCinema is said to have priced....

By Kanchan Srivastava Sonam Saini

Marketing Moments
Disney Star India to launch 9 channels in February

The broadcaster deferred the launch of these channels in December last year

By Sonam Saini