WPP's profit for 2024 stands at £629m against 2023’s £197m

WPP has recorded a revenue of 14,741 million pounds in 2024 as compared to 14,845 million pounds of the previous year.

The agency's operating profit stands at 1,325 million pounds in a significant jump from 2023's 531 million pounds.

As per WPP's financial statement, the year's profit for 2024 is at £629m against £197m of 2023. India stands fourth among WPP's markets with its contribution to the revenue share at 4%.

As per Mark Read, WPP CEO, "WPP Open was central to our biggest pitch successes in 204 as it becomes increasingly embedded at the heart of our offer and ways of working."

Over the last 25 years, the internet has transformed the business of marketing, and driven our growth as a company.

At WPP, we believe that the impact of AI will be equally – if not more – profound, he said further.

During 2024 the industry saw continued growth in its major ad markets. The US, the largest market, grew by 9%, driven by digital channels such as retail media and search. China, the second-largest market, grew by 14%, led by digital channels linked to sales conversions. Growth in the UK, the third-biggest market, remained strong at 8.3%, driven by digital advertising channels including search, retail media and other digital media. In the other major markets, Brazil, Canada, France and India achieved double-digit growth, while Australia, Germany and Japan delivered more modest growth, reflecting macroeconomic pressures, WPP has said.