Disney Star, the official broadcaster for both TV and digital of the upcoming ICC Cricket World Cup, has roped in eight sponsors.

While Mahindra SUVs & Tractors have come on board as co-powered by sponsor, Booking.com, Louis Philippe, Kingfisher, Surf Excel, Thums Up, Black & White and MRF are associate sponsors for the digital streaming platform.

On September 26, the official streaming platform released an ad campaign for the marquee tournament, announcing free streaming of the ICC Men's Cricket World Cup on Disney+ Hotstar. In the film, the streaming platform unveiled the sponsor's name.

The ad campaign featured Kapil Dev. The Western-style drama plays out to bring to light the free streaming option on Disney+ Hotstar with a data saver mode as well to make sure that viewers get the best quality whilst consuming less data.

As earlier reported by exchange4media, the official broadcaster has bagged two more sponsorships from IndusInd Bank and Emirates for TV. PhonePe, Mahindra Auto, Coke, MasterCard and Hindustan Unilever are the other big brands that have come on board as sponsors for the tournament.

According to sources, over 50 advertisers have signed up for the tournament and the broadcaster is still in talks with other advertisers.

For co-presenting opportunities on Disney+ Hotstar, the broadcaster has set a price tag of Rs 150 crore and for Powered by sponsors the amount is Rs 75 crore. The associate sponsorship is worth Rs 40 crore.

The ICC Men’s Cricket World Cup kicks off on October 5 with a repeat of the 2019 final as England faces New Zealand in Ahmedabad. Across 10 world-class venues, 48 matches will be played in 46 days culminating in the Final on November 19.