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Twitter: Advertisers to get new controls over ad placements

Twitter: Advertisers to get new controls over ad placements

As per reports, Twitter representative is likely to rope in content moderators

by Team PITCH
December 09, 2022

Twitter: Advertisers to get new controls over ad placements

Twitter has said it will soon bring new controls to allow advertisers to prevent their ads from appearing above or below tweets with certain keywords, news agencies have reported.

This is being seen as an attempt to lure advertisers back to the social media platform that has seen various companies exit since the takeover by Elon Musk.

According to reports, a Twitter representative has said that the platform may bring in content moderators.

In an earlier report, we had written about how celebrities have departed from the platform, as have advertisers, who contribute to the vast majority of earnings to Musk’s $44 billion purchase. Several major companies have also paused their ad spends.