boAt appoints Sammyak Jain as Business Head for International Markets

Sammyak Jain, a part of boAt’s leadership team since 2022, also leads the company’s Enterprise and ODM Sales

boAt appoints Sammyak Jain as Business Head for International Markets

boAt has promoted Sammyak Jain to the role of Business Head – International Business.

Sammyak has been part of boAt’s leadership team since 2022 and also leads the company’s Enterprise and ODM Sales. Before joining boAt, he spent nearly six years at Bain & Company.

On the company’s international growth, Gaurav Nayya, CEO of boAt, said, “Global expansion is central to boAt’s long-term growth strategy. Our journey beyond India is accelerating, with several international markets now emerging as key growth drivers. Sammyak’s elevation is part of our initiative to strengthen leadership and enhance global execution.”

Commenting on his new role, Sammyak Jain said, “This is an exciting moment for boAt as we take our India-born brand to the world. I’m grateful for the trust placed in me and look forward to building high-impact international businesses that stay true to boAt’s bold, consumer-first DNA.”