Aditi Gupta

ZEEL’s July 10 shareholder vote on promoter fund infusion is crucial. Experts say backing it is key, as fresh capital will help Zee compete with...

Once weighed down by the collapse of its merger with Sony and growing scrutiny over leadership, ZEEL is now attempting a strategic reset: a sharper...

BARC’s shift to weekly ratings from June 2025 is being welcomed by advertisers and planners, who say it allows faster campaign decisions, sharper targeting, and...

According to media buyers and experts, TV ad rates are currently pegged at around Rs 15 lakh for a 10-second slot, while digital (OTT) advertising...

According to Ormax Box Office Report 2024, Hindi cinema’s box office collections plummeted from ?5,380 crore in 2023 to ?4,679 crore in 2024 — a...

A review petition should be filed against the SC order, say legal experts fearing far reaching consequences

This isn’t just a facelift. By mixing 30-year storytelling history with cutting-edge tech and targeting India’s 600 million-plus under-30 crowd, ZEE hopes to rebuild its...

Lack of fresh, high-impact content pushing audiences towards easily accessible FTA options, note experts; FTA channels also drawing FMCG, beverage advertisers who want to tap...

Swamy was the Managing Director and Chief Creative Officer of LS Digital

The company reported a 7% year-over-year increase in total revenues which stood at $23.6 billion in Q2 FY25, up from $22.1 billion in Q2 fiscal...

At the SVG Summit India 2025, Sanjog Gupta, CEO – Sports & Live Experiences at JioStar, discussed how JioHotstar is rapidly redefining the future of...

The report jointly released by the MIB and Ernst & Young during the WAVES Summit also pointed to a 7% CAGR of India's M&E at...

On Day 2 of WAVES Summit 2025, Ashwini Vaishnav and Dr S Jaishankar underscored the importance of collaboration, preserving cultural heritage and embracing emerging technologies

Increasing reach of DD Free Dish, combined with quality programming, has created a robust platform for broadcasters to not only enhance viewership but also build...

As per sources, Banijay is exploring new possibilities for its marquee formats as fresh licensing cycles open doors for creative and commercial realignment

Close on YouTube’s heels is erstwhile JioCinema with 31% share

Industry watchers share that while for Sony it is an opportunity to monetise the iconic IPs, it also helps Netflix in expanding the content catalogue

Experts say celebrity-led ads are showing 2x higher aided recall in brand lift and 3x engagement rates on digital vs. non-celeb counterparts

Marketing budgets have skyrocketed, heralding a shift in the industry where producers battle for visibility in an increasingly crowded and digital-first marketplace

Industry heads also opine that with the broadcast landscape evolving rapidly, players need to stay agile to survive

With this approval, GTPL becomes the second HITS licensee in India

At the the curtain-raiser of FICCI Frames 2025, industry leaders reiterated that despite fluctuations in performance, consumer engagement remains strong, and distribution systems are robust

While some industry stakeholders suggested self-regulation and being respectful of cultural sensitivities, others said creative freedom could be at risk here

Addressing the reports that global advertising giants Publicis Groupe and Havas Network are in discussions to acquire stakes in Madison World, Lara said that they...

According to industry sources, JioStar had set higher ad revenue targets, with initial estimates ranging between ?1,500 crore and ? 1,600 crore

Industry observers say the Sony-Netflix content syndication may not result in a major boost in viewership for the original platform but can ensure an additional...

Anil Makhija, COO – Live Entertainment & Venues, BookMyShow, on Lollapalooza India’s evolution beyond just music, transforming into a cultural phenomenon that engages audiences and...

While the ad rates for India matches were in the range of ?20-25 lakh per 10-second slot on TV, CTV rates stood at ?10-15 lakh....

From legacy players to new-age content houses, broadcasters are tapping into the immense reach of Free TV, proving that in an industry driven by innovation,...

Industry experts are unanimous that both platforms have their unique appeal — one excels in mass exposure, the other caters to urban audience preferences

According to industry experts, broadcasters are relaunching channels on DD FreeDish to capitalise on the platform’s extensive reach, and to boost advertising revenue

JioStar’s Ishan Chatterjee along with Nielsen’s Arnaud Frade and Hemant Kewalya, share their insights on how this partnership will reshape digital ad measurement and accountability

While SonyLIV talks of ‘returning sponsors as proof of brand value’, industry observers say although Shark Tank delivers high brand engagement, the pricing isn't cost-efficient

Ravi Santhanam, CMO of HDFC Bank, sheds light on the company's marketing plans, challenges of direct-to-consumer strategies, expectations for 2025 and more

The sports segment in India is expected to turn profitable, contributing $9 million in operating income for FY25, the company said

While the long hiatus and evolving content landscape may deter some viewers, the strong nostalgic appeal of CID among a loyal fanbase makes it a...

During Q3 FY25, the subscription revenue of the company grew by 7 % Y-o-Y, with Goenka asserting that it will grow more after a couple...

Other options include co-powered sponsorships at Rs 7 crore and partner sponsorships at Rs 3 crore, say sources

The comment has been made by TRAI in its recommendations for regulatory framework for ground-based broadcasters released on Wednesday

According to sources, the industry argued that making viewers watch ads on pay TV not only hinders the viewing experience but also violates Cable Television...

JioStar has introduced 83 channel packs comprising 134 channels—85 standard definition, 44 high definition and 5 free-to-air options

While as per JioStar’s RIO, the Star Value Pack Hindi and SVP Hindi Basic packs SD channels are priced at Rs 110 each, SPNI and...

From Gaurav Banerjee taking charge as Sony Pictures’ CEO to Viacom18’s Kevin Vaz becoming CEO-Entertainment at JioStar, here's a look at some key media appointments...

While advertising remains the primary revenue driver for most companies, the data highlights significant fluctuations in ad income, with some businesses facing decline or stagnation

At the TRAI open house on bringing broadcasting under Telecom Act, industry heads debated on the regulator's jurisdiction, seeking inclusion of DD Free Dish &...

According to the media company, in FY24, its ad revenue for the entertainment segment was flat as the business reduced original programming hours due to...

A key issue under consideration is Clause 15(1) of the Interconnection Regulations, 2017, which pertains to the audit requirements for DPOs

According to NBDA, the proposal appears to be an attempt to impose telecommunication-style authorisations on broadcasting; may result in govt control & influence on media

Streambox Media Founder and CEO Anuj Gandhi spoke about this innovative concept of transforming the traditional TV experience by focusing on convenience and a content-first...

Industry leaders share their optimism about the transformative potential of the merger, highlighting its ability to redefine India’s media landscape

The focus is now on compelling storytelling, innovation & adaptation without second-guessing what viewers want, say production heads

While both companies have assured the CCI that IPL 2025 ad slots will be sold separately for TV and digital, experts predict the JV will...

Industry experts weigh in on the factors that led to the decline and offer insights for advertisers to reassess their strategies

Daily soaps, once a prime-time staple, are now witnessing shift of viewers to digital platforms. Is it time to revive GEC soaps?

This is the second time that the government has asked stakeholders to share suggestions as it recalled first draft of the Bill in August, just...

Industry insiders say there are concerns that unchecked competition from streaming services could jeopardise the traditional cable and DTH markets

As per legal experts, since OTT services are pan-India there will be issues in the implementation of such a tax at the state level &...

Latest viewership data for GECs shows a slight decline for some leading channels. While still the most-watched genre, GECs are no longer showing the consistent...

The board has come a long way from pandemic-stricken FY 2020-21 when it earned Rs 8.40 crore, underscoring the industry's resilience and the public's renewed...

Pavithra KR, Revenue Head at Colors (Viacom18), expresses her optimism for the festive season, forecasting a 30-40% revenue growth for the channel

Dhruv Dhawan, Head of Ad Sales at Disney+ Hotstar, shares that FMCG players are increasingly partnering with Hotstar for major cricket tournaments, a trend that...

The second phase follows the introduction of the Model Media Agency Agreement in October last year

While the CCI's conditional approval is a major milestone, the merger may still encounter further legal and regulatory hurdles over concerns of harming competition, say...

The Founder and Group CEO of Banijay Asia & Endemol Shine India talks about Bigg Boss, evolution of TV and OTT viewers and collaboration with...

DPOs want TRAI to reduce broadcaster discount on channel bouquets from 45% to 15%, saying that the current discount makes broadcasters push unwanted channels to...

Given the lengthy and contentious process surrounding the Bill, a delay at this stage could hinder progress and add to industry uncertainty, believe legal experts...

Industry leaders express concerns over Broadcast Bill exempting DD FreeDish from the encryption mandate that can undermine efforts to combat piracy and maintain industry standards

During the earnings call, Walt Disney’s Chief Financial Officer Hugh Johnston said the company would lay out positive earnings from the India business consolidation once...

Looking forward, experts say the second quarter, which includes the festive season, could also be strong as TV will continue to be a key medium...

While the revised Broadcast Services (Regulation) Bill incorporates some industry feedback, it still has significant ambiguities, say sector experts

Harit Nagpal, MD and CEO, Tata Play, told e4m that they are restructuring their channel bouquets by removing less-watched channels and adjusting monthly charges accordingly

According to Viacom18, the official broadcaster of Paris Olympics 2024, the advertiser interest is 70% more than the last edition

Sapangeet Rajwant was Viacom18’s Senior Vice President-Marketing

Several stakeholders, e4m spoke to, shared suggestions like facilitating subsidies to filmmakers & web series creators, easing the TDS framework and making tweaks in the...

Advertiser interest diminished due to the timing of the series—between IPL and T20 World Cup, and right before the beginning of the festive season, say...

TRAI, however, has jurisdiction in the case of tariff forbearance and permission to DPOs to form their own bouquets, said the experts

As per experts from the broadcast industry, the recommendation to encrypt DD Free Dish channels is “just to please DPOs” and is pointless until Prasar...

TRAI has allowed cable operators to offer up to 45% discount while forming their own channel bouquets to enable flexibility and retain consumers

With Gaurav Banerjee’s past successes in fiction, the new CEO of Sony is expected to take the network’s linear and digital content to new heights

Despite spending on IPL, elections and the T20 World Cup, brands will still have budget allocations for the festive months, share industry experts

Stakeholders say the SC directive for submission of SDC every time an ad is to be released is against government’s idea of ‘ease of doing...

Marketers and advertisers shared that a system of multiple rating agencies was likely to create confusion, and the focus needs to be on creating a...

In its recommendations on inputs for National Broadcasting Policy, TRAI touches on a lot of peripheral issues rather than recommending core issues which impact growth...

Karan Gupta, MD, Aidem Ventures, talks about challenges that the advertisers and agencies will face in submitting the government mandated self-declaration certificate

According to industry experts, these declarations can give away signals or hints of a major product launch or a response to a competitor's recent move

Industry sources say that 15% of the inventory is kept for later stages and sold at a high premium of 50-200%; but given TV's extensive...

Industry experts say broadcasters may give some leverage and consider the concerns of cable operators

Ad rates for the T20 matches are the same as last time, but advertisers are paying 20-25% more just for the India vs Pakistan match,...

As per legal experts, the clearance was vital to assess if the merger would create an appreciable adverse effect on competition in areas like cricket...

From dealing with the impact of failed merger with ZEEL to facing the tough winds ahead with Disney-RIL merger, there are many big hurdles for...

Speaking during recent earnings call, Goenka, the MD & CEO of ZEEL, said the industry will see healthy growth in the high single digit for...

The next step is to secure over 75% votes from stakeholders in favour of the merger; more approvals needed from NCLT, regulatory bodies and stock...

OTT took the lion's share of the revenue in the fiscal, raking in Rs 31,800 crore

At an open house discussion on National Broadcast Policy held by TRAI, stakeholders said there was a need to create a level playing field

Kingshuk Mitra - Head of Ad Sales - Star Sports, Disney Star, and Dhruv Dhawan - Head of Ads - Disney+ Hotstar India, share why...

The company saw a decline in sports revenue from Star India by 17%

Industry is a divided house on Jio’s new offering, with some saying it will disrupt the Indian OTT landscape, while others suggesting the platform will...

Experts debating whether 'India needs multiple TV ratings providers' differed on many points, but largely agreed on the fact that issues in the current system...

Prashant Khanna, Head - Field Operations, Studios, Design & Tech R&D - Sports, Disney Star, tells us how technology has improved

In their submission to TRAI, accessed by e4m, cable operators have sought that the condition for availing 15% more distribution fee only on ensuring 90-95%...