Aditi Gupta STORY
Aditi Gupta

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Marketing Moments
TRAI will finalise National Broadcast Policy by May-end: Anil Kumar...

Chairman Anil Kumar Lahoti on Thursday said TRAI’s goal is to provide a level playing field to all stakeholders in....

By Aditi Gupta

Marketing Moments
Will IPL 2024 score bigger ad numbers than last 2...

Pegged at around Rs 2,000 cr each for TV & digital, industry observers say this IPL’s advertising revenue may not....

By Aditi Gupta

Marketing Moments
Network18 revenue jumps 50% in FY24

Network18’s TV news business recorded a jump of 28% in its revenue in the fourth quarter of FY24

By Aditi Gupta

Marketing Moments
Focus is to be present on TV to maintain continuity...

Rajiv Dubey, Head of Media, Dabur, talks about the brand's maiden foray into IPL, expectations from the tournament and plans....

By Aditi Gupta

Marketing Moments
ZEE withdraws NCLT plea for Sony merger: Move to find...

Also, the withdrawal of the plea will mean one less litigation for ZEEL which might help the company in the....

By Aditi Gupta

Marketing Moments
No price hike during elections: Not really a big loss...

Halting the price hike of TV channels may not hit broadcasters as much as losing out on the viewership could,....

By Aditi Gupta Sonam Saini

Marketing Moments
Price hike of TV channels put on hold till June?

Sources say TRAI has requested broadcasters to not increase prices of TV channels till June this year to avoid any....

By Aditi Gupta

Marketing Moments
Pay TV homes on the decline: Will CTV run the...

Industry experts feel that Pay TV may decline each year but will not go away completely, and while FTA is....

By Aditi Gupta

Marketing Moments
50-60 million TV homes to have DD FreeDish in next...

While addressing the audience at the FICCI FRAMES 2024 event, Prasar Bharati CEO Gaurav Dwivedi asserted that there has been....

By Aditi Gupta

Marketing Moments
Intense and prolonged merger-related activities impacted Zee operations: R Gopalan

During an investor conference call, ZEEL Board Chairman R Gopalan said that the company will make counterclaims against Culver Max....

By Aditi Gupta

Marketing Moments
Does ZEEL need a strategic or financial partner to weather...

In the aftermath of the Zee-Sony merger fallout and the subsequent crashing of its shares, Punit Goenka may have to....

By Aditi Gupta

Marketing Moments
Our digital mix is around 60% of total media spend:...

In its earning calls, the company said that its revenue grew by 7% in Q4 FY23 and it has created....

By Aditi Gupta

Marketing Moments
ZEEL’s revenue down 3% in Q3 FY24

The net profit of ZEEL for Q3 FY24 was Rs 58.5 crore, up from Rs 24.32 crore in the same....

By Aditi Gupta

Marketing Moments
Offered many proposals to address Sony’s demands, but they weren’t...

Punit Goenka, ZEEL’s Managing Director, said during the Q3 earnings call that he has chalked out a plan to bring....

By Aditi Gupta

Marketing Moments
Tailored cross-channel ads key for brand building: Tarun Ummat, Teads...

At the launch of the e4m-dentsu Digital Advertising Report 2024, Tarun Ummat, Teads India Managing Director, spoke on the ‘Power....

By Aditi Gupta