Baroda BNP Paribas Mutual Fund Appoints Yogesh Apte as Head of Digital Business
Former DSP Mutual Fund executive to drive digital innovation and investor experience
On The Move
Yogesh Apte has joined Baroda BNP Paribas Mutual Fund as the Head of Digital Business, marking a new chapter in his professional journey. The announcement was made by Apte on LinkedIn, where he expressed his enthusiasm for the role and outlined his vision for the company’s digital roadmap.
“I’m happy to share that I’m starting a new position as Head of Digital Business at Baroda BNP Paribas Mutual Fund,” Apte wrote. “The mandate ahead is clear elevate investor experience, accelerate digital distribution, and bring innovation to the forefront.” Highlighting the importance of collaboration, he added, “This is not a journey we build in isolation; it’s a co-creation journey with the ecosystem. To partners across digital, AdTech, Martech, product, CX, media, fintech, and platform networks let’s collaborate to shape what meaningful financial experience looks like next.”
Apte brings over 8.5 years of experience in digital marketing and growth strategy. Prior to this appointment, he worked at DSP Mutual Fund as a Growth and Digital Marketer for more than three years. His previous professional experience also includes roles at Cognizant, AU Small Finance Bank, and Liberty General Insurance, where he honed his expertise in customer engagement, digital transformation, and marketing innovation. With his appointment, Baroda BNP Paribas Mutual Fund aims to strengthen its digital presence and enhance investor engagement through technology-driven solutions
