Javed Farooqui

The two sides have been at loggerheads ever since the regulator came out with the first amendments to the NTO in January 2020

Sankalp Mehrotra, VP - Monetization, Flipkart, spoke to e4m about the growth of Flipkart Ads, what’s driving AdEx on e-commerce platforms in the country and...

Industry watchers expect the growth to continue thanks to digital's superior audience with intent, brands' e-comm adoption and platforms' excellent conversion rates

Arghya Chakravarty, who recently joined Shemaroo Entertainment as COO, talks about their game plan to become a consumer-facing company, and more

Kazi, President - Data, Performance & Digital Products at GroupM, lets us in on the inner workings of Finecast and how it will bolster the...

As per the remedial proposal offered by ZEEL, the company will sell Hindi GEC Big Magic and Hindi movie channels Zee Classic and Zee Action

Google claims the process ensures that no user-level data is ever shared between parties and the aggregated data is only readable and meaningful in the...

Industry experts say there has been a tectonic shift of preference towards short-form videos in comparison to other entertainment platforms, including OTTs

Kumar, Country Head - Indian subcontinent & Indonesia, Booking.com, spoke to e4m about the ICC T20 World Cup campaign, India being a priority market, the...

As per industry watchers, the combined network will have a strong presence across genres but the merger is unlikely to have major ramifications on the...

Fiction on all 7 days: Why Star Plus & Zee TV stand to gain from revised programming

The Viacom18 CEO - Sports spoke to exchange4media about the network's plans for FIFA WC and its acquisition strategy during the IPL and ICC media...

In the near future, brands looking for more premium, niche audiences will prefer to be on IG and brands looking for massier, regional associations will...

TV is still one of the highest reached media and has been an integral part of brands' growth journey, contend industry heads

While a lot has been spoken about the legal and ethical sides of the issue, exchange4media looks further, into the financial aspects of landing page

With the festive period around the corner and fresh content releasing directly on OTT AVOD platforms, category players expect a higher growth rate in the...

The sector is upbeat as there are high-impact properties lined up in second half, but is also considering the concerns circling around inflation and slow...

Most big companies like HUL, Godrej Consumer, Britannia, Colgate-Palmolive and Dabur have asserted that they will continue to spend on marketing to ensure higher brand...

Publishers’ revenue too may take a hit, say industry experts

Roy Price, Founder of entertainment studio International Art Machine, says there are major opportunities to invent on behalf of customers - both Indian and global...

Anurag Thakur also noted that the volume of share of imports in percentage terms from Russia exhibited marginal increase in 2020-21 and 2021-22

Timing isn't right for cookie phase-out due to the slowdown in ad spending globally given the microeconomic conditions. Also, Meta has reported declining revenues for...

Roposo VP Abhinav Jain tells e4m that based on global trends live commerce is expected to make up 10-15% of the country’s e-commerce GMV in...

While Rs 1.96 crore was spent on advertising in 99 TV channels, the spend for print and websites stood at Rs 19.25 crore and Rs...

Amazon Advertising Head Girish Prabhu talks about the growth of e-commerce advertising in India and the role that Amazon is playing to drive its adoption...

While some TV news industry heads are of the opinion that landing page gives an unfair advantage, others believe that there is nothing unwarranted

The social media accounts of these channels have also been blocked for violating the Information Technology Act

The fact that only a handful of advertisers can afford to spend on the IPL will also make the going difficult for the rights owners

Subscription and related service revenue stood at Rs 3,982.90 crore

Ad revenue grew 29.48% to Rs 3408.4 crore

According to people in the know, the simultaneous e-auction ensured that each of the players put their entire purse on the table before they pulled...

A source close to the development said the cricket board may start the tender process as early as Monday next week

Marketers believe the ratings that happen due to the use of landing page are meaningless as what matters to them is the amount of traction...

According to BCCI Secretary Jay Shah, the league has now become the second most valuable sports property globally

Nair, the CEO of Airtel Digital, claims the vertical has seen a 200% revenue growth in its first year of operation

The MD & CEO of Bharti Airtel was referring to the New Tariff Order established by the TRAI, which he said, has not benefited any...

While bundling of apps helps subscribers access a large amount of content, it is also a boon for small OTT platforms that otherwise find it...

Media experts assert that language feeds have not only helped broadcaster to expand the viewership base but has also provided an opportunity for brands to...

Sources say the broadcaster is paying $60 million for three years, which is $21 million less compared to the previous three-year cycle Disney Star has...

Kumar, who will soon be completing three years at the helm of GroupM South Asia, talks about the changing media and advertising landscape and its...

Srivastava, GroupM Asia Pacific CEO, told e4m that China, India and Australia are the top three markets for the agency in the region GroupM Asia...

The fantasy sports portal advertising expenses have gone up 35% in the same period Sporta Technologies, which owns and operates fantasy sports portal Dream11, has...

Gopal Vittal, Bharti Airtel MD & CEO India & South Asia, shares how the telecom giant is planning to use its digital marketplace capabilities to...

The collective decision has been taken to protect the subscription revenue which is under tremendous pressure due to migration of customers from pay platforms to...

According to industry sources, Disney Star is projected to earn ad revenue anywhere between Rs 3500 crore and Rs 3800 crore on TV and upwards...

Experts question the financial viability of owning IPL media rights if the value reaches Rs 40,000 crore to Rs 50,000 crore due to a bidding...

Net profit stood at Rs 7.76 crore for the microblogging platform Twitter Communications India Private Limited (TCIPL), a subsidiary of Twitter International Unlimited Company, has...

The sector, which became a Star-Sony duopoly in the last few years, now also has Viacom18 backed by Reliance, the Zee-Sony combine and Amazon 2022...

Experts believe that TV AdEx in 2022 will be driven by new-age advertisers, elections, growth in yield of ad inventory, FTA, GEC, and movie channels...

Industry experts say IPL media rights value may jump to Rs 90-100 crore per match The auction of two new Indian Premier League (IPL) franchises...

While NBA is contemplating a writ if the verdict is not in favour of the broadcasters, NBF has gone one step ahead and has filed...

The platform plans to launch 13 films and 15 web series apart from six comedy shows, four documentaries, and three reality series Video streaming platform...

The company reported a net profit of Rs 614 crore during the same fiscal compared to Rs 626.1 crore in the previous fiscal Johnson &...

Pantvaidya, the Group COO of Balaji Telefilms and CEO of ALTBalaji, speaks about the platform's performance in the year gone by and its plans to...

Chopra, Facebook India Director and Head of Partnerships, speaks to e4m about FB Watch, plans for 2021, and future of video content in India Social...

In an interaction with e4m, Sandeep Bhushan, Facebook India Director & Head of GMS, said that India has been a testing ground for the launch...

The report further stated that $143 billion was spent on the app stores globally, which is a 20% YoY growth over 2019 Indian consumers spent...

The multiple clarifications by WhatsApp are intended to stem the tide of migration to other platforms Facebook-owned messaging platform WhatsApp is caught in a catch-22...

Google and Chrome apps had also surpassed 400 million monthly active users in the country while Facebook app had about 325 million monthly active users...

The duopoly, however, is now facing increasing competition from e-commerce, OTT video, and short-form video platforms, say experts Tech giants Google and Facebook collectively generated...

The session titled ‘Content: Rise of On-Demand Models’ had four speakers and was moderated by Karan Taurani, VP, Elara Capital Indian over the top (OTT)...

Industry experts weigh in on the controversy, discussing whether alternatives like Telegram and Signal can replace WhatsApp or if the public outcry will eventually die...

Concerns over data sharing and privacy have pushed individuals to try other messaging apps like Signal and Telegram Facebook-owned WhatsApp's new privacy policy has opened...

From announcing NTO 2.0 to launching channel selector apps, TRAI had a rather eventful year On 1st January 2020, the Telecom Regulatory Authority of India...

Looking back at the year when the ministry initiated changes like bringing OTT under its ambit, capping FDI at 26%, amending CTN ACT of 1995,...

Buoyed by growing smartphone penetration, affordable data price, and depth of fresh entertaining content, the short-form video has emerged as the fastest-growing content category TikTok's...

How a combination of low-cost mobile data, affordable smartphones, fresh content and lockdown induced boredom changed the game for OTT industry in the pandemic year...

Licence will be valid for a period of 20 years from the date of issue The ministry of information and broadcasting (MIB) Wednesday issued amended...

The net total income of the company was Rs 1718.5 crore in the current fiscal as against Rs 1088.8 crore in the previous fiscal Online...

GroupM MCG business head Sanyal speaks to e4m about the business unit’s content strategy, the business growth, and the plans ahead GroupM’s Motion Content Group...

Krishnan, CEO & Director – India, Whisper Media, talks about in-content advertising, its effectiveness, challenges and more Ad-tech company Whisper Media, which helps broadcasters monetise...

The pandemic year led to companies reimagining their digital strategies, OTT becoming a way of life and blockchain technology making inroads in India, say experts...

Vinod Thadani, Chief Digital Officer of Mindshare, talks about his journey at the agency, the digital transformation that is taking place in India, and more...

Experts weigh in on the decree to bring OTT content under MIB’s ambit – some alleging censorship while others supporting government oversight Ever since the...

We have been working on getting the right content mix for our channels and the popularity of each genre, says OTL MD Jagi Mangat Panda...

Experts note that the recovery in the digital ecosystem has been V-shaped, setting the stage for big...

The duo has authored a report 'Embracing NonLinearity: The Future of India's Entertainment Industry', which has been published by Esya Centre Technology policy thinktank Esya...

The line-up is in addition to the platform's foray into live sports with the acquisition of New...

ZEE5 India Programming Head Aparna Acharekar says the network has big plans for the last week of December After ending the first half of FY21...

NXT Digital CEO Vynsley Fernandes shared that they have onboarded three independent MSOs who will use the company's HITS platforms to serive their cable TV...

The independent digital news publishers opine that the government's move to cap FDI in digital news to 26% is regressive and detrimental to their future...

Aqilliz CEO Gowthaman Ragothaman and Zirca Digital Solutions CEO & Director Neena Dasgupta share more on the recently forged partnership and their plans for the...

In the first quarter, the network’s ad de-growth was 60% while in the second quarter, the de-growth was 25-26% Even as TV broadcasters are bullish...

Total income jumped to Rs 3886.16 crore compared to 3671 crore in the trailing fiscal Entertainment network Viacom18 has registered an over four-fold increase in...

Industry experts share their thoughts on the government's decision to bring OTT content under the MIB's ambit With the government handing over the control of...

In a notification dated November 9, the President has approved the order to bring web films, digital news, etc. under I&B ministry headed by Prakash...

Speaking to analysts during the Q2 FY21 earnings call, the company also discussed NTO 2.0 impact on...