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The two sides have been at loggerheads ever since the regulator came out with the first amendments to the NTO....
Sankalp Mehrotra, VP - Monetization, Flipkart, spoke to e4m about the growth of Flipkart Ads, what’s driving AdEx on e-commerce....
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Industry watchers expect the growth to continue thanks to digital's superior audience with intent, brands' e-comm adoption and platforms' excellent....
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Arghya Chakravarty, who recently joined Shemaroo Entertainment as COO, talks about their game plan to become a consumer-facing company, and....
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Kazi, President - Data, Performance & Digital Products at GroupM, lets us in on the inner workings of Finecast and....
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As per the remedial proposal offered by ZEEL, the company will sell Hindi GEC Big Magic and Hindi movie channels....
Google claims the process ensures that no user-level data is ever shared between parties and the aggregated data is only....
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Industry experts say there has been a tectonic shift of preference towards short-form videos in comparison to other entertainment platforms,....
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Kumar, Country Head - Indian subcontinent & Indonesia, Booking.com, spoke to e4m about the ICC T20 World Cup campaign, India....
As per industry watchers, the combined network will have a strong presence across genres but the merger is unlikely to....
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Fiction on all 7 days: Why Star Plus & Zee TV stand to gain from revised programming
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The Viacom18 CEO - Sports spoke to exchange4media about the network's plans for FIFA WC and its acquisition strategy during....
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In the near future, brands looking for more premium, niche audiences will prefer to be on IG and brands looking....
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TV is still one of the highest reached media and has been an integral part of brands' growth journey, contend....
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While a lot has been spoken about the legal and ethical sides of the issue, exchange4media looks further, into the....
