Pitch Feature STORY
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Beyond Visibility: How Amazon Ads is Powering India’s SMB Growth...
With SMBs accelerating their digital transformation, and e-commerce spending expected to surpass $140 billion in 2024, the challenge for young....
Google launches AI Skills Academy for Indian newsrooms
The programme is part of the Google News Initiative and aims to equip editorial teams with tools and workflows that....
NGT demands action as gutka brands flout plastic ban
The National Green Tribunal has sought answers from the Central Pollution Control Board and Delhi Pollution Control Committee on a....
Purpose-led brands need speed and tech to win: Manish Anandani,...
At the e4m Health and Wellness Marketing Conference 2025, Manish Anandani, in a keynote session, emphasised that meaningful brand impact....
Trust, tech, snacks: Rasika Prashant on how Tata Soulfull is...
Rasika Prashant, Co-founder & CMO of Tata Soulfull, took the stage at e4m Health and Wellness Marketing Awards to share....
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Depth Over Hype: Why Brands Are Choosing Authentic Creators Over...
Creators like Neha Nagar, Apoorva Mukhija and Sahiba Bali are topping brand charts by building trust, community, and niche relevance
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Creative freedom may be subjective—but obscenity is not: Industry backs...
When self-regulation fails, the government has little choice but to step in with executive action, say experts
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Trust is the new pillar of health branding: Anupam Katheriya
Speaking at e4m Health and Wellness Marketing Awards, Anupam Katheriya, CEO of Cholayil and Director of Medimix, said trust, not....
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Why media & marketing GCCs are making inroads into India
As of July 2025, 1500-1700 GCCs are active across India, according to industry estimates
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Gmail’s shopping ads are here; Welcome to inbox commerce
Google’s shoppable ad tiles marry product discovery with performance marketing
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OOH Gets a Glow-Up: Brands win the streets & the...
From floating holograms and robotic arms to dual screen illusions and mobile-synced digital triggers, OOH players say the medium has....
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Google challenges NCLAT verdict in Play Store antitrust case in...
The matter originated from an inquiry initiated by the CCI in November 2020, focusing on Google’s billing methods within the....
Not just love anymore: Dating apps tap into heartbreak
Dating apps are now marketing heartbreak, using breakup-themed campaigns to tap into Gen Z’s focus on self-care and emotional growth
Govt launches massive Rs 2 lakh contest for creators to...
The government will select winners based on originality, creativity, and relevance to the theme
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Govt cracks down on digital obscenity; bans 25 OTT apps...
Platforms blocked for streaming sexually explicit content without compliance; emergency powers invoked under IT Act
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Shivam Puri calls for ‘Bharat-first’ approach to wellness marketing
At e4m Health & Wellness Marketing Conference 2025, Cipla Health MD urges marketers to rethink strategies, puts spotlight on middle-class....
M&S ad taken down for promoting ‘unhealthily thin’ body image
The ASA banned a Marks & Spencer ad for breaching social responsibility codes amid growing scrutiny of harmful beauty standards
KlugKlug secures strategic funding
Investor consortium includes VCs, ex-CXOs, ex-CMOs, and leading angel investors across categories
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Govt Media Revenues in Flux: DTH Drops, FM Rises, IIMC...
MIB report reveals shifting funding patterns across India’s public and private broadcast ecosystem
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Trust Over Transactions: How Content is Reshaping BFSI Marketing
From simplifying finance to building community trust, brands in the banking, financial services, and insurance space are using content as....
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IPG’s Q2 Revenue Falls 6.6% Amid Strategic Overhaul Ahead of...
Focus on AI, Media & Healthcare Sharpens as Margins Stay Resilient
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From Tel Aviv to Dubai, we are not just broadcasting,...
Frank Melloul, Chairman of i24NEWS shares insights on journalism in conflict zones, balanced storytelling, disinformation, and the future of TV....
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The Magic Cuts: Meet the Showrunners Behind India’s Creator Economy
From freelancers to steady gigs, video editors and behind-the-scenes talent are redefining the digital content landscape, some earning up to....
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Shubhranshu Singh moves on from Tata Motors after four-year stint
From EV launches to a digital-first reset, Singh exits Tata Motors CV unit to explore new career frontiers
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Wimbledon 2025: From Grass Courts to Global Grids
How Indian creators are transforming global events into lifestyle moments for the cricket-first generation
Tesla Arrives in India with Model Y Launch at Mumbai...
Elon Musk’s EV giant makes a high-voltage debut, but roadblocks around pricing and infrastructure remain
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Google's June Update Shakes Up Search Rankings, News Publishers See...
Festive season worries grow as marketers face SEO chaos and unpredictable visibility
YouTube Clarifies Monetisation Rules After AI & Reused Content Confusion
Creators can still earn from AI and repurposed content, if originality and value are added, says platform
TV + Digital: Why the Smartest Brands Are Moving Beyond...
Experts say it’s no longer about choosing between platforms, but about mastering how they work together to drive reach, engagement,....
Hero MotoCorp FY25 ad spends up 18% from last FY
The company has reported a total income of Rs 41,967.5 crore for FY25, marking a nearly 9% increase over FY24
Apollo Tyres ups ad spends 14%
The company reported a modest 3% growth in consolidated revenue from operations
Prasar Bharati signs MoU with Handball Association of India
For three years, Prasar Bharati will produce and broadcast all international and national handball events on DD Sports, Waves OTT....
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Piramal family to sell 32% stake in VIP Industries: Report
After the deal, control of the company will shift to Multiples Private Equity
Prada to collaborate with Indian artisans following Kolhapuri chappal controversy
Prada’s collaboration puts centuries-old Kolhapuri craftsmanship on the global map, with Indian artisans stepping into the luxury spotlight
Now feels like the right moment to pass on the...
Every day has been a new experience, shared Rohit Jawa, the outgoing CEO & MD of HUL, in an emotional....
Samsung expands retail push for foldables, plans 10+ onground gaming...
Aditya Babbar, VP and Head of Product Marketing & E-commerce Business at Samsung Mobile India, told e4m that the company....
Monsoon Marketing: How brands are cashing in on India’s rain...
Marketers across India are tapping nostalgia, regional trends, and rainy-day cravings to turn showers into sales
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What your delivery box wants you to buy: On-package ads...
With upwards of 600 million online shoppers and doorstep deliveries now a daily ritual, packaging has transformed from passive wrapper....
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TRP overhaul faces tough questions: Cost, feasibility, and fairness
Experts suggest that introducing multiple players in a market already under financial strain could stretch resources thin, compromise data integrity,....
Is this an ad or a reel? How skitvertising is...
Skitvertising is the internet’s smoothest soft-sell. It feels authentic, especially when it’s delivered through the voice of a creator that....
How Raunaq Sahni gained 2.5 lakh followers without spending a...
Raunaq Sahni, aka Monkey Magic, gained 2.5 lakh followers in 30 days by travelling from Kashmir to Kanyakumari—proving hustle and....
LV’s rickshaw bag is bold, bizarre, and deeply Indian
Netizens say the bag reflects an intersection of street culture and designer obsession
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Beyond Blue Links: Can AI browsers erode Google’s search dominance?
According to an industry estimate, today, nearly 30% of Gen Z and millennial users worldwide start their online journeys directly....
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Priya Nair: A 30-year ascent to the helm of HUL
Priya Nair was most recently President of Unilever’s global Beauty & Wellbeing division; her leadership roles span across categories -....
Gen Z creators are co-building fashion labels with their followers...
According to brand experts, these creators are no longer just amplifiers. They’re the starting point of product discovery and trust
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WPP makes steep cut to revenue forecasts in H1 and...
In its unusual trading update, the agency cites macro pressures and decline in new business
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WPP Media’s new playbook: All set to move the needle...
Industry leaders say WPP's restructuring signals unified leadership and clearly defined client solution leads, makes the process more streamlined, and....
YouTube’s July 15 monetization overhaul: Originality is the new currency
Under the new rules, channels that rely heavily on AI-generated voices without substantial human commentary will risk losing their monetization....
Shubman Gill’s tons make him the talking point for brands
Shubman Gill, whose popularity skyrocketed after the double century in England, has already struck a deal with Oakley and experts....
Scan, Snap, Share: How snack brands are turning packaging into...
With AR filters, QR codes, and user-generated content, snack brands are engaging Gen Z and millennials in new, fun ways
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Sanjog Gupta: The media strategist steps into the next role...
Sanjog Gupta joins ICC as CEO from JioStar with over two decades of diverse experience and a reputation for transforming....
Our campaigns are tailored to resonate with consumer segments: Atish...
Atish Negi, Category Lead – Vitamin & Mineral Supplements, Haleon ISC shares the brand’s journey in India, driving education, reinforcing....
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TV ratings shake-up: MIB opening doors for OTT, telcos &...
The shift opens a window for industry heavyweights who have long wanted greater control over measurement data, say experts
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Google AI Mode in India setting marketers on a new...
Marketers, industry watchers see AI overviews as an opportunity to insert machine-readable, structured content in Search results
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The Virality Economy: How social media is driving spike in...
From mCaffeine’s Powdered Coffee Body Scrub to Laneige’s Lip Sleeping Mask, brands are seeing user reviews building early momentum and....
From javelin to fencing, are Indian brands warming up to...
For decades, cricket monopolised ad budgets and brand love in India. But that monopoly is fading fast. From javelin, fencing....
Prasanth Kumar shares WPP Media's AI-led vision in internal mail
In an internal mail, Prasanth Kumar, CEO - GroupM South Asia, shared insights into the transformation of GroupM’s brand identity....
AI doll in Bigg Boss 19? Rumours of ‘Habubu’ entry...
According to media reports, ‘Habubu’ may be part of the ‘Rewind’ theme being planned for Bigg Boss 19, hosted by....
Noida sector 18 gets a slice of Times Square with...
As per Noida officials, several advertisers have shown early interest and campaign rollouts are expected to begin by mid-July
Google releases Veo 3 in India
The Google AI Pro subscription, priced at Rs 1,950 per month in India, provides access to Veo 3 as well....
Meesho files confidential DRHP, eyes Rs 8,500 cr IPO amidst...
The Bengaluru-based startup is targeting a listing in the September-October 2025 window
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Mythik adds industry heavyweights from Marvel, Disney and Amazon to...
They will provide ongoing guidance and support to the Mythik management team
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Delhi HC restrains Patanjali from airing ads disparaging Dabur Chyawanprash
According to reports, a Patanjali advertisement, featuring founder Baba Ramdev, questions the authenticity of other Chyawanprash products in the market
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Regional creators gain ground as marketers seek vernacular voices in...
Brands are increasingly looking to build relevance and trust in tier markets with the help of regional storytelling and sub-campaigns
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BBDO India posts Rs 299 cr profit in FY24, income...
Despite a decline in topline revenue, BBDO India saw a 61% increase in other income
Life Insurance Council rolls out campaign with Rs 160-cr yearly...
The ‘Sabse Pehle Life Insurance’ campaign has been mentored by ad veteran Piyush Pandey
Soap, stardom & strategic shift: Lifebuoy’s new look with Shah...
Lifebuoy teams up with Shah Rukh Khan for a fresh yet familiar update, shifting from germ protection to skincare
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Tamil Nadu is a key market for us: Amit Syngle...
Amit Syngle, MD & CEO of Asian Paints, speaks about the recently launched consumer-first initiative, Tractor Emulsion Varnamaalai in Tamil....
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How are marketers reaching fragmented news-averse, influencer-led audiences?
With trust seemingly shifting from editorials to individual voices, media planners say it is time to add value through information....
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Brands, creators nudge influencer agencies to shun ‘onesize-fits-all’ approach
Market watchers say influencer agencies are falling for templated strategies and not category-wise adoption; creators call for collabs that that....
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Tapping India’s Rs 2,090-cr spiritual economy: Brands go big on...
Apart from amplifying OOH advertising, large-scale religious events are pushing brands to treat these gatherings as part of their annual....
‘Squid Game Season 3’ clocks 60 million views; breaks Netflix...
This beats ‘Squid Game Season 2’s’ 68 million views in four days and marks the biggest series launch for a....
ZEEL promoter stake hike: Vote of confidence or governance red...
ZEEL’s July 10 shareholder vote on promoter fund infusion is crucial. Experts say backing it is key, as fresh capital....
Few players cornering most digital ad revenues; sharing model unfair:...
MV Shreyams Kumar, President of INS and Managing Director of Mathrubhumi, speaks to e4m on charting the road ahead for....
How menswear brands are tapping tier 2 & 3 cities...
A new wave of style-conscious youth in tier cities is driving demand for trendy menswear, pushing brands to expand, go....
Google’s June 2025 core update: Big ripples for Indian SEO...
As more Indian brands pour resources into digital-first strategies, organic visibility on Google has become the equivalent of high street....
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Prada acknowledges use of Indian Kolhapuri chappals as inspiration after...
Prada’s version of the footwear is priced at over Rs 1 Lakh, while Kolhapuris are widely available in Indian markets....
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I don’t view marketing as something separate from storytelling: Aamir...
Actor and filmmaker Aamir Khan on why promotions must emerge from the soul of a film
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Colgate-Palmolive India ad spend up 8% to Rs 822 cr...
The company has reported a net profit of Rs 1,436.81 crore, growing 8.5% from Rs 1,323.66 crore in the previous....
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Short OTT window cannibalises theatrical business, says Aamir Khan
From turning down crores in OTT to championing inclusive narratives, Aamir Khan opens up on ‘Sitaare Zameen Par’, approach to....
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From battlegrounds to big businesses: Indian gaming enters its Gen...
Gen Z is digitally native, mobile-first, and attention-fragmented, and gaming is one of the few mediums where they are fully....
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Independent digital agencies in India gain ground on the back...
As per industry estimates, India now has over 1,000 digital-focused agencies, up from just about 50 in 2011
Zee’s big bet on ‘Z’ boosts stock: Beginning of a...
Once weighed down by the collapse of its merger with Sony and growing scrutiny over leadership, ZEEL is now attempting....
McDonald’s USA and Krispy Kreme to end partnership
McDonald’s USA and Krispy Kreme have announced they will wind down their partnership in July 2025
Airlines should implement & communicate stricter maintenance protocols, say travellers
A nationwide poll conducted by Quizzly.ai post the AI plane crash nds that only 1 in 5 respondents still feel....
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Instagram photos and videos to surface on search engines
The latest Instagram update will allow public content from accounts to appear in search engine results, giving influencers greater visibility....
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YouTube raises livestreaming age limit to 16
The company said it will also remove livestreams that feature children without adult supervision, as part of a move to....
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WhatsApp rolls out AI-generated ‘message summaries’ for unread chats
According to the company, neither Meta nor WhatsApp can access the content of the messages or the summaries
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How non-metros are driving FAST growth for CTV in India
FAST is also becoming a magnet for advertisers in categories hungry for regional penetration; think FMCG, auto, and regional ecommerce,....
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Lifestyle advertisers going back to Print & Radio — Here’s...
Print helps brands showcase line-ups and collections in an effective, immersive way; migration of readers from rural to urban areas....
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Tata Play’s losses widen to ?529 crore in FY25 amid...
Despite the widening losses, Tata Play managed to cut its net debt to ?3,445.60 crore in FY25 from ?4,010.21 crore....
adda52 refreshes brand identity with ‘Game On’ tagline
'With this positioning, we aim to inspire both seasoned and aspiring poker players', says Joydeep Mukherjee, CMO at Deltatech Gaming
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DTH subscriber base declines by 1.3 million in 4th quarter:...
As of March 2025, the number stood at 56.92 million, marking a drop from 58.22 million in December 2024
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Omnicom’s acquisition of IPG can proceed, but with strings attached:...
The merged entity cannot engage in collusion or coordination to divert advertisers from media publishers based on political ideology, the....
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Weekly Ratings: BARC brings the speed advertisers & planners have...
BARC’s shift to weekly ratings from June 2025 is being welcomed by advertisers and planners, who say it allows faster....
We’re moving beyond print: Ramakrishnan Gopalan, Visa
Ramakrishnan Gopalan, CPO – India and South Asia, Visa, explains how the brand is expanding its reach among digitally savvy,....
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A step in the right direction: News broadcasters applaud BARC’s...
The move has been met with widespread approval from the industry that has long criticised the rolling average method for....
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War clouds over adland: Will Middle East tensions derail India’s...
As global players exercise caution, India's advertising industry is likely to feel a domino effect, say some industry watchers; others....
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New trend in creator marketing: Are prepaid influencer kits worth...
Marketers apprehensive of the prepaid model say the approach doesn’t improve marketing outcomes and comes with payment recovery risks; others....
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The number one influencer is a dentist: Gunjit Jain, Colgate-Palmolive
Gunjit Jain, Executive Vice President of Marketing at Colgate-Palmolive India, talks about their Oral Health Movement, & more
Britannia greenwashing row: Is storytelling in Indian advertising catering to...
Ad land experts say while purpose-driven campaigns are being shaped more by storytelling than by strategy, there is need for....
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BARC’s measurement limbo goes beyond baseline survey: Panel and CTV...
Insiders attribute the stagnation to a lack of sustained interest among a section of broadcasters
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How brands are preparing for Meta’s fully automated advertising future...
By the end of 2026, it intends to fully automate ad campaigns across Facebook and Instagram
FedEx founder Fred Smith passes away at 80
With Fred Smith's passing, the logistics world loses its original pilot
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ZEEL targets 2x growth in domestic ad revenue by FY28
The company plans to renew its focus on FTA channels and monetise CTV; ZEEL is also working on building tailored....
Crompton raises ad spend by 14% in FY25
Crompton Greaves Consumer Electricals reported a 27.7% rise in net profit, reaching Rs 564.08 crore for the year
Tata Motors’ Shubhranshu Singh on Forbes World’s Most Influential CMOs...
Forbes announced the World’s Most Inuential CMOs List for 2025 at Cannes where the Cannes Lions International Festival of Creativity....
Havas renews media AOR for Wolverine Worldwide
Havas Media will continue to support Wolverine Worldwide’s media strategy across North America and key international markets
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Connekkt Media acquires marketing agency Mob Scene
Mob Scene will retain its leadership team under co-founder and CEO Tom Grane
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DTH vs Broadcasters: Will channel drop boost revenue or trigger...
In the past week, Tata Play and Airtel Digital TV dropped Sony and Zee channels from base packs over tariff....
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Inside Leniency Play: Why Dentsu’s move could change CCI probe
Under the Competition Act, firms that are first to disclose their involvement in any such practice may receive up to....
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Why investors are all ears for hyperlocal OTTs
With fresh capital and growing viewership, local streamers like STAGE, Chaupal, and Flick TV are redefining the OTT playbook
Meta turns all Facebook videos into one big Reel
Whether it’s a short clip, a multi-minute vlog, or even a livestream, the content gets funnelled into the Reels format
Meta offering $100 million signing bonuses to OpenAI employees, claims...
Speaking on ‘Uncapped’ podcast, Sam Altman shared that no one has accepted the offers
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Why traffic shaping is the new programmatic power move
Once a back-end network optimization trick to avoid latency spikes and bandwidth black holes, traffic shaping has now become a....
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Startup funding woes tighten ad budgets: A&M sector gears up...
Startups raised $1.14B across 98 deals in May—a sharp 53% rebound from April’s funding slump of $745M. Yet, May recorded....
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Rath Yatra 2025: Brand spending up 30-40%; Rs 50 crore...
Rath Yatra's cost-effectiveness in reaching rural, small-town audiences has drawn brands across categories - FMCG, digital payments, insurance, beverage -....
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From chaos to control: How intelligence platforms are now central...
Nowadays, with 20 to 100 influencers involved in a single campaign, it's critical to evaluate fit, authenticity, and relevance from....
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60-Sec Soaps: Why are OTT players & brands betting big...
Apart from being budget-friendly, marketers are latching on to micro-series as it builds daily cultural relevance with regional audiences, particularly....
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Ad by Default: How OEMs became media giants
As the digital economy matured and user acquisition costs shot up, OEMs found themselves in possession of the rarest kind....
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YouTube and CTV in India: Complementary or competitive?
CTV and YouTube are largely serving as complementary brand objectives, but the measurability of platforms is a differentiator in some....
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Summer sales dip; early monsoon prompts shift in brand strategy
Since advertisers now have the luxury to tweak their messaging at different times of the day, brands should leverage real-time....
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Will Google’s new AI tools reprogramme marketing?
Google’s latest AI tools—Veo, Gemini, and Project Astra—are set to transform marketing by replacing traditional content creation & customer journeys....
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When feelings fuel loyalty: How emotional commerce is turning brands...
It’s no surprise that emotional commerce is resonating most with D2C brands, whose strength lies in building direct, personal relationships
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SEO vs GEO: Are Generative Engines rewriting rules of digital...
Brand experts suggest the need to move beyond SEO and optimize AI summaries; GEO has the potential to level the....
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As IPL 2025 comes to a close, ad slots go...
According to media buyers and experts, TV ad rates are currently pegged at around Rs 15 lakh for a 10-second....
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Hindi Cinema: A temporary slump or a deeper crisis?
According to Ormax Box Office Report 2024, Hindi cinema’s box office collections plummeted from ?5,380 crore in 2023 to ?4,679....
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How digital tunes have helped radio beat expectations despite FY25's...
Radio players attribute this to reasons like diversifying from a traditional set-up to multimedia entertainment enterprise & creating deeper audience....
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Will Sam Altman and Jony Ive’s ‘io’ devices redefine advertising?
The io device, if it lands as projected, is unlikely to change the game overnight but will quietly gain attention....
Radio, someone still loves you: Josy Paul’s ode to ‘an...
Speaking at e4m Golden Mikes 2025, Josy Paul, Chairman and Chief Creative Officer of BBDO India, said that good radio....
Copyright Row: ANI moves Delhi High Court against YouTuber Mohak...
comedian Kunal Kamra and Alt News co-founder Mohammed Zubair also named in the suit for sharing ‘defamatory’ video
Pratilipi and Roy Kapur Films forge content partnership
As part of this strategic alliance, Pratilipi and RKF will jointly identify stories from Pratilipi’s platform, coinvest in their development,....
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Copyright vs Creativity: Is lack of clarity in fair use...
While some creators and legal experts say procedural gaps have created confusion in recent infringement cases, others stress that giving....
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Game On: How brands are winning with in-game advertising
From billboards in Free Fire to branded character skins in BGMI (Battlegrounds Mobile India), in-game advertising is now a full-fledged....
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Why AI’s impact on news runs deeper than just a...
Generative AI does not only break the economics of journalism, but it accelerates and scales pre-existing challenges, reveals a study....
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SC verdict on dual taxation sparks worries of future levies...
A review petition should be filed against the SC order, say legal experts fearing far reaching consequences
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Level Up or Log Out? Netflix bets on classic games...
Netflix’s gaming push signals evolution in transmedia storytelling and a new dimension of interactivity, particularly in a mobile-first market like....
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Is AI clipping creative wings or lending force to flight...
AI will be a value multiplier and not a job destroyer, say industry heads; need for diverse thinkers & fresh....
Media bodies call for action against Bhind police officials for...
Various news reports suggest that the Bhind Police was displeased with the continuous reporting about the illegal sand mining activities....
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TV ad volumes in 2024 rose 14% over 2020: TAM...
Food & Beverages, Personal Care, and Services top TV ad volumes in 2024, the report shows
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Gucci wooing Indian market with Alia Bhatt’s Cannes ‘saree’ outfit?
At the 78th Cannes Film Festival, Alia Bhatt was seen sporting a three-piece outfit designed by Gucci that closely resembled....
Bharat Lab’s 'My First Salary' report reveals habits of Gen...
Surveying 2,125 individuals across Bharat, the study reveals that a first salary is not merely a financial event, it is....
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Boardroom to Living Room: Why B2B brands in India are...
Experts say industry is seeing a real shift in how B2B brands approach the upper funnel, and CTV is right....
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Are influencer and performance marketing in a tango or tussle?
With the phasing out of cookies, brands are increasingly blending influencer and performance marketing methods for best results, note industry....
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Amazon retail media ad revenue to exceed $60bn this year:...
According to the latest WARC Media forecasts, Amazon’s retail media ad revenue will grow to $69.7bn in 2026
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Saregama India ad spends down 26% YoY to Rs 20...
The company has recorded a consolidated net profit of nearly Rs 60 crore for Q4 FY25, compared to Rs 54....
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Radio City posts Rs 234.5 crore revenue in FY25, up...
PAT Margin deteriorated to -10.8% from 6.4% last year
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Banijay Asia and NODWIN Gaming announce strategic esport partnership
This collaboration marks a significant step in blending cutting-edge content with the booming gaming and youth culture ecosystem
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Google I/O 2025: A polished future, a familiar shadow
While Google is focused on delivering usable AI across its ecosystem now, OpenAI is quietly positioning itself to dene the....
HT Media reports 7% revenue growth in FY25
Net profit stands at Rs 14.2 crore and ad revenue remains stable
Is AI making all ads look the same?
As more marketers turn to AI tools for efficiency and scale, there’s a tendency for outputs to converge toward similar....
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Nancy Tyagi back at Cannes: Global brands still skirting representation?
Despite the high-octane buzz around the celebrated influencer's Cannes return, experts decode why top fashion brands are hesitating to collaborate....
Goafest 2025 unveils speaker line-up
The festival will feature over 60 speakers across 35+ sessions and 20 masterclasses from the Advertising, Media, and Marketing world,....
Zee Entertainment’s big pivot: A digital powerhouse in the making?
This isn’t just a facelift. By mixing 30-year storytelling history with cutting-edge tech and targeting India’s 600 million-plus under-30 crowd,....
Is excess of hyper-personalization costing brands consumer trust?
Market observers say that when targeting becomes too aggressive it can feel invasive, also non-contextual and high-frequency reach can become....
Emami posts Rs 3,877 crore revenue in FY25, ad spends...
Advertisement and sales promotion spends rose 6.4% year-on-year to Rs 694 crore in FY25, from Rs 652 crore in FY24
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OMG consolidates influencer marketing ops in MENA under Creo
The regional move follows a global directive issued last month to streamline and strengthen OMG’s creator economy presence across markets
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Warner Bros Discovery to rebrand ‘Max’ as ‘HBO Max’
WBD noted that returning the HBO brand into HBO Max will further drive the service forward and amplify the uniqueness
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Patanjali Foods reports 7% YoY growth in revenue; ad spends...
In Q4, Patanjali Foods’ total income rose to Rs 9,745 crore, a nearly 7% increase from the previous quarter
DTL acquires Malcolm Mistry's talent management co Ushta Te
The acquisition will enhance DTL’s capabilities to deliver innovative solutions
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When spam fatigue strikes: Why trust is the new currency...
According to experts, mobile marketing industry is entering the 'trust economy’—a shift from volume to verification, from reach to recognition
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Omnicom-IPG merger under global scrutiny: US, UK & India regulators...
The competition watchdogs in several markets are still evaluating on whether the merger could compromise competition and impact advertisers
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Transitions begin at Omnicom Group as well, ahead of IPG...
While BBDO and TBWA witnessed two high profile exits in India, OMD Worldwide refreshed its brand identity. Layoffs begin globally....
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The Google-plex of branding and narrative
Google's logo redesign at the time of its antitrust battles with the U.S. Department of Justice is a quiet reinforcement....
Behind Samsonite’s big play for Kamiliant
Anushree Tainwala, Vice President - Marketing, Samsonite South Asia shares insights behind the first TVC for value-segment luggage brand Kamiliant,....
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IPG India agencies see leadership reshuffle ahead of merger with...
Multiple exits and shuffles have taken place across media, creative, and PR verticals of the IPG India group
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Amazon Prime Video to get ads: Win-win if done right,...
Come June 17, Prime Video subscribers may see ads during their streaming. While some may feel shortchanged, others may see....
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Ad or austerity? FMCG majors split on FY25 spend strategy
Muted urban demand and volatile input costs have tempered profitability but companies bet on premiumisation, rural reach, and innovation for....
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India’s Rs 10K crore creator boom has a Rs 2.4K...
Only Rs 7,200 crore is currently accounted for within the organised segment, with a staggering Rs 2,400 crore leaking through....
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Strategic shift at IPG Mediabrands: Shashi Sinha & Amardeep Singh...
The joint leadership structure, a rare in India Inc, signals a strategic move by the IPG Group to strengthen its....
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IPL suspension shakes up ad landscape as brands pivot to...
Industry insiders estimate up to 20% rise in ad income for news genre, across print, digital and TV, driven largely....
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It's not about splitting power but amplifying strengths: Shashi Sinha...
The newly appointed co-leaders of IPG Mediabrands India, talk about their shared vision for the agency’s growth, maintaining client trust,....
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What ROIs are ‘take rates’ giving on brands’ ad spends?
Rise of ‘take rates’—the share of ad budgets that vanish into platform fees, data costs, fraud prevention layers, and intermediary....
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Ad industry on alert: Brands hit pause amid India-Pak tension
With widespread uncertainty and airport closures ahead of summer holidays, brands across travel, hospitality, luxury auto, retail, and even FMCG....
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WhatsApp’s musical status: A quiet play for India’s most intimate...
WhatsApp has enabled users to add music clips to their Status updates. This feature allows for the inclusion of 15-second....
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FY2025: Mixed outcomes for India’s top broadcasters?
The financial performance in FY2025 reflects the ongoing challenges in the TV news business, exacerbated by macroeconomic pressures and shifting....
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How UGC beat professional content at the brand game
UGC feels raw, unfiltered, and real, say experts, who point to its unmatched engagement and community-building, which traditional ads often....
DOOH on the rise: Not a future bet, but the...
India’s DOOH market, which is growing fast, driven by tech, urbanisation, and immersive content, is set to hit 17% of....
Why Kay Beauty outshone 82°E: It’s beyond skin-deep, say experts
Katrina Kaif and Deepika Padukone have sizeable social media pull, brand equity, and fan following. But differences in pricing, positioning....
JioStar is just getting started: Sports CEO Sanjog Gupta
At the SVG Summit India 2025, Sanjog Gupta, CEO – Sports & Live Experiences at JioStar, discussed how JioHotstar is....
Our promise to our consumers is infinite possibilities: Sushant Sreeram,...
Speaking at the WAVES Summit, Sushant Sreeram described JioStar’s journey not as a typical business evolution, but as a Big....
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Braving 2025 headwinds: How digital ad economy is balancing cost-cutting...
Experts say market instability has split digital ad market in two—while premium inventory in finance, luxury, and tech has seen....
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M&E industry to grow at annual rate exceeding 7% until...
A major driver of this expansion is new media, which includes digital media and online gaming. This segment grew by....
PharmEasy returns to TV advertising after three years with diagnostics...
Created by independent creative agency BusyPeople, the campaign brings back the beloved dancing uncles
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'90% of India appreciates voice and vernacular in the way...
Industry titans discuss 'Hyper Personalised Ad Revolution' on Day 2 of WAVES 2025 Summit
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'We have to collaborate for common success'
On Day 2 of WAVES Summit 2025, Ashwini Vaishnav and Dr S Jaishankar underscored the importance of collaboration, preserving cultural....
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AI can deeply augment human creativity: Mark Read
WPP CEO Mark Read took center stage at the WAVES Summit 2025, talking about how AI has been democratising the....
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Analogue paneer row: Experts warn influencers over half-cooked clout chasing
With big brands like McDonald's, Burger King, Domino's and even Gauri Khan's Torii restaurant being accused of using fake paneer,....
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The Attribution Disruption: Are ad-blockers quietly inflating your costs?
Attribution metrics, once the gospel for campaign success, are now increasingly regarded as approximations, explain experts
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Age of AR: Why augmented reality is making inroads into...
With FMCG, beauty and skincare brands emerging as big adopters of AR, marketing experts share how tech is accelerating customer....
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Why are influencer deals moving from engagement to reach
There is a visible upscaling of trust and conversions when campaigns are built around real communities, share marketing pundits
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The Voice Influencers: How RJs are making waves in the...
Industry players share radio jockeys have placed themselves as diversified creators in a crowded media space to keep radio brands....
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Leisure brands go on marketing joy ride, spends up 30%...
India’s theme parks, gaming zones, and adventure hubs are tilting toward digital marketing with influencer partnerships, gamified bookings, and localised....
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Surge in Viewership: Free Dish boosts channel ratings
Increasing reach of DD Free Dish, combined with quality programming, has created a robust platform for broadcasters to not only....
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Marketers’ clock: How brands are syncing ads with consumer moods...
Brands are leveraging behavioural data and real-time analytics to achieve maximum engagement; calculate ROI from time-triggered communications
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The funnel is dead. Why are marketers still holding on?
As per marketing experts, a clear structure makes buying media feel straightforward, even if real consumer behavior is far more....
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Digital Dominance: Can JioStar’s rise challenge YouTube’s reign?
As brands look for precision, engagement, and measurable outcomes, the battle between JioStar and YouTube is set to intensify, say....
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Cola war bubbles over as brands add fizz to summer...
With Campa Cola’s aggressive entry into the race, legacy players will need to do more than just advertise—they’ll need to....
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India’s OTT market hits Rs 37,940 Cr in 2024; YouTube...
Close on YouTube’s heels is erstwhile JioCinema with 31% share
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Budgets under pressure, BFSI players scaling back on marketing?
Instead of aggressive marketing, BFSI players say they're investing more in existing customers; with spends becoming conservative, brands experts say....
